Many coffee companies are now talking about fairer trade, though much remains to be done
- Many of the 25 million smallholders who grow 80% of the world’s coffee fail to make a reliable living from it, say the Fairtrade Foundation.
- In 15 of the last 25 years, the global price of arabica coffee has often fallen well below that guaranteed by the Fairtrade Minimum Price.
In our Coffee Shops report, we compared different certification standards and touched on problems around low wages on smaller Fairtrade farms. Direct trade and value-added models can only be judged on a case-by-case basis, but we have given Solino and Traidcraft a positive sustainability mark for their practice of locating higher value stages of processing in countries in the Global South, in a sector in which the usual practice is to export raw materials to rich countries for processing. Union Hand Roasted explained that while they roast to order in London, they have sponsored members of producer co-operatives in Rwanda and Colombia to roast and pack coffee for domestic consumption.
Coffee for the Forests
‘Bird Friendly coffee’ is another development. Certified by the Smithsonian Migratory Bird Center in the US, the label guarantees that the coffee is organic and shade-grown, providing a refuge for birds and other wildlife. According to Cafeology, most coffee available in the UK today is sun-grown and may have a range of chemical inputs applied. They say 2.5 million acres of forest has been cleared in Central America alone in the last 20 years to grow coffee.