In March 2020 Ethical Consumer viewed Natura Cosmeticos website which stated that it was a certified B Corp, a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corps were run for the benefit of all stakeholders, not just shareholders.

Reference:

Naura website (3 March 2020)

In March 2020 Ethical Consumer the Natura website which stated that the company was Leaping Bunny approved. This meant that the company had a fixed cut off date for ingredients. As a result Natura received Ethical Consumer's best rating for animal testing, and a Company Ethos mark.

Reference:

Naura website (3 March 2020)