In January 2020 Ethical Consumer viewed Morrison's website for the company's policy on animal testing.
The following statement was found, "All Morrisons own brand personal care and cosmetic products are certified as ‘not tested on animals’ by the Cruelty Free International Humane Cosmetics Standard, symbolised by the Leaping Bunny logo. This rigorous standard stipulates that no animal testing is conducted or commissioned for cosmetics products or ingredients in any phase of product development by Morrisons or our suppliers after a fixed cut-off date. Additionally, we undergo independent audits to ensure that we remain compliant with the criteria of the Humane Cosmetics Standard. We are in the process of adding the Leaping Bunny logo to these products to communicate this to our customers. But please be patient – although all of our cosmetic and personal care products are now certified, it will be a little while before all of our packaging is updated to reflect this."
While Morrisons policy was considered to be a positive policy it also retailed brands which may contain ingredients which had been tested on animals and it had not acheived animal testing free status for its household products. It received Ethical Consumer's worst rating for Animal Testing and lost a whole mark in this category.
www.morrisons-corporate.com (13 January 2020)