In November 2020 Ethical Consumer viewed Morrison's website for the company's policy on animal testing.

The following statement was found, "Morrisons believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.

"We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit"

While Morrisons policy was considered to be a positive policy, it also retailed other brands which may contain ingredients which had been tested on animals. Furthermore its animal-testing policy was not stated to extend to products other than those categorised as cosmetic and personal care, for example household care.

Morrisons received Ethical Consumer's worst rating for Animal Testing and lost a whole mark in this category.

Reference: (13 January 2020)

In November 2020 Ethical Consumer viewed Morrison's website and found that the company sold a range of meat, fish and dairy products. Due to this fact it lost a whole mark under Ethical Consumer's Animal Rights category.

Many of these products were not labelled free-range or organic. The 'Animal Welfare' page on the Morrisons website stated "We take animal welfare seriously, from working with farmers to the point of slaughter. Owning our own abattoirs and being closer to source means we are uniquely placed to meet our customers' expectations of good animal welfare... Over the last few years, we have introduced additional key welfare measures across our fresh livestock supply base. We were the first retailer to require natural light (windows) and environmental enrichment in all housed chicken. We developed our Yearling Beef programme as a sustainable solution for cattle farmers to avoid castration. We responded to the need to avoid dairy bull calves from live export or being shot at birth and process over 30,000 dairy bulls through our abattoirs. Our measures also included us having the first abattoirs in England with colleagues qualified in "Welfare at the time of Killing" standards. In addition we were the first supermarket to insist on CCTV in abattoirs. Our determination to improve standards of animal welfare extends to all products."

Due to the fact that the company sold non-free-range and organic meat products it lost a whole mark under Ethical Consumer's Factory Farming category.

Reference: (13 January 2020)

In November 2020 Ethical Consumer viewed Morrison's website and found the company sold own-brand honey.

The company's corporate website was searched for a policy on bee welfare. The company's 'Corporate Responsibility Review' 2011/12 stated, “New reports suggest that some pesticides may have an unintended negative impact on bee populations. To start to address this, our controlled pesticide list has been amended to exclude chemicals that may harm bees. More generally, we are also taking a more structured approach to phase out pesticides of concern, such as endosulfan.”

Its 'Corporate Responsibility Review' 2012/13 stated: “Having taken action in 2011 by revising our controlled pesticide list to exclude chemicals that may harm bees, in 2012 we monitored the start of a process for a potential ban in Europe of certain neonicotinoids. These are a specific range of insecticides that have been linked by campaigners to colony collapse disorder of bee populations. We will ensure through our programme that our suppliers are compliant with any regulatory framework emanating from Europe.”

No other policies were found in relation to bee welfare. There was no mention of bee welfare in its Corporate Responsibility Report 2019/20. The only mention on its website in January 2020 was to Project Pollinator, to encourage bee friendly planting at its free range egg suppliers.

Due to bee welfare issues associated with honey production such as bee mutilation and the killing of drones, colonies or brood to ensure maximum honey yield, Ethical Consumer felt it necessary for companies producing honey to have a policy ensuring this was not happening in their supply chain.

The company lost half a mark in the Animal Rights category.

Reference: (16 January 2019)

Morrisons supermarket has come under fire from animal rights campaign group Viva over its sale of Kangaroo meat.

Viva argues the way wild kangaroos are hunted in Australia for meat is cruel.

By law, kangaroos should be killed with a single shot to the head. Any babies found in mothers’ pouches are meant to be killed immediately by being hit on the head.

According to the Daily Mail Viva has written to Morrisons calling on it to end the sale of the meat for both welfare and food safety reasons.

A spokesperson for the group told the Mail: ‘Kangaroo meat is sold as “just a bit of fun”, but don’t be fooled. Millions are shot every year in Australia. Many are mis-shot and die a slow, agonising death.’


Morrisons-slammed-selling-kangaroo-steaks-fears-poses-health-risk (20 October 2015)