In November 2020 Ethical Consumer viewed Morrison's website for the company's policy on animal testing.
The following statement was found, "Morrisons believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products.
"We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org"
While Morrisons policy was considered to be a positive policy, it also retailed other brands which may contain ingredients which had been tested on animals. Furthermore its animal-testing policy was not stated to extend to products other than those categorised as cosmetic and personal care, for example household care.
Morrisons received Ethical Consumer's worst rating for Animal Testing and lost a whole mark in this category.
www.morrisons-corporate.com (13 January 2020)