In February 2020, Ethical Consumer searched L'Oreal's website and found a page called 'The Question of Animal Testing.'
This page stated: "In 1989, L’Oréal completely ceased testing its products on animals, 14 years before it was required by regulation. Today, L'Oréal no longer tests its ingredients on animals and strictly follows this global policy."
It also stated: "L’Oréal has been one of the most active companies working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up products are no longer tested on animals."
This indicated that L'Oreal was still selling products in China that were required by law to be tested on animals. As a result L’Oréal received Ethical Consumer's worst rating for Animal Testing and lost a whole mark in the category.
L'Oreal website (15 January 2019)