In August Ethical Consumer searched the Rakuten website global.rakuten.com for its environmental policy. A report on CSR Activities dated 2016 was found. This contained accounts of a range of CSR projects the company had undertaken but nothing about the company's own environmental performance and targets for the future.
An environmental policy was deemed necessary to report on its environmental performance and set targets for the future. A strong policy would include two future, quantified targets, demonstrate that the company had a reasonable understanding of its main impacts, be dated within the previous two years and be independently verified.
Rakuten had none of these, therefore it received Ethical Consumer's worst rating for Environmental Reporting.
CSR Activities 2016 (14 August 2018)