In August 2018 Ethical Consumer received a questionnaire response from Amberoot. It provided a link to its Environmental Policy.
It stated that it was doing the following to address the issue of fossil fuels in the fashion industry:
- We raise awareness about fashion industry’s dependency on fossil fuels and inform about the alternative biodegradable solutions.
- We sell a selection of garments made from biodegradable and much more environmentally friendly fabrics such as linen, hemp, organic cotton, food waste fabrics, etc. on our international online shop.
- We do not sell clothing made from synthetic fabrics (<5% of product’s content).
In its policy on materials and fabrics it stated that it had created "Amberoot Material Environmental Sustainability Ratings". The company provided full details of each materials impact on water use, land use, energy use, water pollution, soil pollution, air pollution, renewable resource, and biodegredability.
Ethical Consumer considered Amberoot to be providing an environmental alternative due to the fact it choses clothes that does not contain more than 5% of synthetic materials and therefore received a best rating for environmental reporting.
Questionnaire (31 August 2018)