In August 2018 Ethical Consumer viewed Viva!'s website and found that it sold toiletries and cosmetics through its shop.
Viva! was an animal rights campaigning group and stated that all its "are not tested on animals at any stage during production".
Of the three brands of toiletries it stocked on its website only one appeared to have BUAV certification.
Ethical Consumer did not mark Viva! down under animal testing as it was considered to have a policy to sell only cosmetics and toiletries not tested on animals.
However Ethical Consumer would like to see in the future Viva! have a policy on stocklisting cosmetics which included a fixed cut off date for ingredients.


Ethical Pledge (15 August 2018)