In March 2020, Ethical Consumer searched the Hill's Pet website for a policy on genetically modified ingredients and the use of genetically engineered animal feed. No information was found.
Ethical Consumer noted that the company sold meat not labelled organic, therefore it was likely to be from animals fed a genetically modified diet. In June 2017 the British government website www.food.gov.uk stated that the EU animal feed industry imported 70% of its maize, soya and rapeseed requirements; that "almost all" of the soya from the major producers Brazil, Argentina, Paraguay and the USA was genetically modified and that "much of" the maize imported from the USA was genetically modified.
The company therefore lost half a mark in the Controversial Technologies category.
https://www.hillspet.co.uk/ (9 March 2020)