In March 2020 Ethical Consumer searched the Traidcraft website for an environmental policy or report.
An environmental policy was deemed necessary to report on a company's environmental performance and set targets for reducing its impacts in the future. A strong policy would include two future, quantified environmental targets, demonstration by the company that it had a reasonable understanding of its main environmental impacts, be dated within two years and have its environmental data independently verified.
The company's Annual Report 2019 stated "Given the overall reduction in sales, and the subsequent reduction in activities, including travel to visit producers, the environmental impact of the company has been substantially reduced. No carbon footprint measurements could be taken this year. The company has been introducing plant-based packaging on as many products as possible and this process will continue as and when manufacturers are able to accommodate our requests. Travel to visit producers was severely curtailed in 2018 and will only take place on a needs must basis in 2019."
Its 2018 report was also viewed. The report mentioned some of the environmental impacts the company had, such as energy, waste, recycling, transport and travel. However, little detail was given. The company was thus not deemed to have a reasonable understanding of its key environmental impacts.
No future dated and quantifiable environmental reduction targets could be found.
Traidcraft was a small company with a turnover of £8 million. While many of its products were organic or marketed as eco-friendly this was not company wide. Traidcraft was, therefore, not considered to be offering enough of an environmental alternative to be given an exemption under Ethical Consumer's Environmental Reporting rating.
Overall, Traidcraft received Ethical Consumer's worst rating for Environmental Reporting and lost a whole mark in this category.
www.traidcraft.co.uk (26 March 2020)