In February 2020, Ethical Consumer received a completed questionnaire from Beiersdorf. It contained a response to a question on the company's use of nanoparticles.

"Beiersdorf uses the Nano pigments titanium dioxide and zinc oxide as highly effective mineral UV filters in several sun protection products because they reflect the harmful UV radiation of sunlight."

Ethical Consumer considered nanotechnology to be a technology that carried potential environmental and health risks, and had not yet been
sufficiently established as safe. The company lost half a mark in the Controversial Technologies subcategory.

Reference:

Questionnaire response February 2020 (12 February 2020)

In February 2020, Ethical Consumer viewed Beiersdorf's list of subsidiaries in its annual report and family tree on the Hoovers corporate database. These lists showed that the company had multiple subsidiaries in jurisdictions considered by Ethical Consumer to be tax havens at the time of writing. Of these, at least two were holding companies, which was a high risk company type for likely use of tax avoidance:

Beiersdorf Holding B.V. in the Netherlands
Beiersdorf AG in Switzerland, which was listed as holding subsidiaries in Spain on the Hoovers database

An internet search using the search terms “Beiersdorf tax policy statement country” found no country-by-country financial information or reporting (CBCR), nor clear public tax statement confirming that it was this company’s policy not to engage in tax avoidance activity or to use tax havens for tax avoidance purposes.

Given that Beiersdorf AG had two or more high risk subsidiaries in jurisdictions on Ethical Consumer's tax haven list and no country-by-country financial information, nor adequate policy statement and narrative explanation, the company received Ethical Consumer's worst rating for likely use of tax avoidance strategies and lost a whole mark under the Anti-social Finance category.

Reference:

Annual Report 2018 (2018)

In February 2020, Ethical Consumer viewed Beiersdorf's latest annual report (2018). It stated that 8 of the company's Directors received over £1 million in total compensation in 2020. The highest paid received €3.583 million.

Ethical Consumer deemed any annual amount over £1million to be excessive. The company therefore lost half a mark under Anti-Social Finance.

Reference:

Annual Report 2018 (2018)