In February 2020 Ethical Consumer viewed Weleda's website for its animal testing policy. The following statement was found:
"Weleda has never tested any of its individual ingredients nor finished beauty products on animals. We don’t carry any bunny symbols on our packs because we are a global brand with international packaging, and we have the NATRUE seal on every single one of our cosmetics. NATRUE is against animal testing; their criteria stipulates: 'Products must comply first and foremost with the basic requirements of Cosmetics Regulation (EC) No 1223/2009, particularly with regard to their composition, safety, efficacy and labelling requirements. Furthermore, animal testing is fundamentally against NATRUE’s underlying values and ethics. It is for this reason that the NATRUE criteria extends the animal testing ban on finished cosmetic products as regulated by Regulation (EC) No 1223/2009 to countries outside the EU.'
"Today thankfully it is against the law in Europe for any beauty cosmetics to be tested on animals so it goes without saying that, as a European beauty brand, our range is cruelty-free. But maybe it doesn’t go without saying, as we hear some of you asking, what about mainland China where current regulation requires even imported European cosmetics to be tested on animals before they can be sold in China?
"The term ‘cosmetics’ in China is considered to be skincare, makeup, perfume, hair care, sun care, nail care, deodorants and whitening products. Strangely enough toothpastes and bars of soap are exempt, and as such they are not required to be tested on animals. So Weleda toothpaste and soaps may be found in China. But rest assured they are still cruelty-free. Cosmetics bought in China via an overseas e-commerce website also avoid the animal testing requirement, so increasingly the Chinese are buying from online stores in Hong Kong and further afield in order to get hold of European green beauty brands.
"We do not sell our other products in mainland China because of the current cosmetics regulation, and there is no plan to do so until China changes its requirement regarding animal testing. Hopefully consumer pressure in China will bring about change before too long."
Weleda also responded to an Ethical Consumer questionnaire in March 2020 in which it stated that the company had a fixed cut-off date of 1985.
Weleda was considered to have a positive policy addressing the issue of animal testing.
www.weleda.co.uk (20 February 2020)