In March 2020 Ethical Consumer searched Avon's website for details of its animal testing policy. A page was found called "Avon takes global stand against animal testing".

It stated:

"Avon has ended all regulatory-required animal testing, making it the first global beauty company selling in China to stop all animal testing of ingredients and products across all its brands.

Respect for animal welfare is a cornerstone of Avon’s product safety philosophy and Avon was one of the first companies to stop animal testing to support product safety 30 years ago...

Now Avon has taken the significant step to immediately stop all animal testing for China by making a series of investments, which includes moving away from products requiring testing, innovating in new products and expanding into alternative distribution channels."

However, Avon did not have a fixed cut off date for animal tested ingredients, and so receieved Ethical Consumer's middle rating for animal testing. The company had been acquired by Natura in January 2020 but no evidence was found at the time of writing that Natura's animal testing policy and Leaping Bunny certification yet applied to Avon.


Avon website (4 March 2020)

In March 2020 Ethical Consumer the Natura website which stated that the company was Leaping Bunny approved. This meant that the company had a fixed cut off date for ingredients. As a result Natura received Ethical Consumer's best rating for animal testing, and a positive mark under Company Ethos.


Natura website (3 March 2020)

The Body Shop described itself as certified by the Leaping Bunny on its website in March 2020. This was confirmed by a search on Curelty Free International's website. It therefore had a fixed cut off date for animal testing.


Body Shop website (4 March 2020)