In March 2020 Ethical Consumer searched the Midsona website for an environmental report or policy. The company's Annual Report 2018 contained a sustainability report.

An environmental policy was deemed necessary to report on a company's environmental performance and set targets for reducing its impacts in the future. A strong policy would include two future, quantified environmental targets, demonstration by the company that it had a reasonable understanding of its main environmental impacts, be dated within two years and have its environmental data independently verified.

Midsona discussed carbon, sustainable transport, energy, waste, plastic and packaging, water use, recycling and responsible sourcing of raw materials. It also discussed using organic a plant-based ingredients in its brands. It was considered to have demonstrated a reasonable understanding of its main environmental impacts.

While Midsona mentioned targets and outlines broader goals in relation to its environmental impacts the report did not contain two future-dated quantifiable reduction targets with baselines.

Ethical Consumer could find no evidence that the information had been independently verified.

Due to the fact that it did not appear to have adaquate targets nor have an independently verified report, Midsona received Ethical Consumer's worst rating for Environmental Reporting and lost a whole mark under this category.

Reference:

Annual Report 2018 (6 March 2020)

In March 2020, Ethical Consumer searched Midsona's website for the company's policy on the use of microplastics and non-biodegradable liquid polymers. No information was found.

According to Beat the Microbead, there are more than 500 known microplastics ingredients that can be found in our personal care products such as toothpastes, face washes, scrubs and shower gels. They are tiny plastic particles that are added for their exfoliating properties, but sometimes purely for aesthetic purposes only.

According to a recent report by Code Check, non-biodegradable liquid polymers were also prevalent across a wide range of cosmetic products. Like microplastics, these materials degrade with a similar difficulty in the environment and may cause similar harm.

In 2018, the UK government banned the use of microbeads in toothpastes, shower gels and facial scrubs. However, some products classified as “leave on” were not subject to the ban, this would include lotions, sun cream and makeup, as well as abrasive cleaning products. This ban did not extend to non-biodegradable liquid polymers.

Given that the company lacked a clear policy on the use of microplastics and non-biodegradable liquid polymers, it lost half a mark under Pollution and Toxics.

Reference:

www.midsona.com/en/ (6 March 2020)

In March 2020 Ethical Consumer searched the Midsona and Urtekram websites for the company's policy on the use of the hazardous chemicals parabens, triclosan and phthalates.

Some forms or uses of these chemicals are banned or restricted in the EU or the USA.

Triclosan is an antibacterial and is a suspected endocrine disruptor. Parabens are also endocrine disruptors and have been linked to breast cancer and are used as preservatives. Phthalates, usually DEP or DBP, are used in fragrances and are endocrine disruptors.

A strong policy on toxics would be no use of these chemicals or clear, dated targets for ending their use.

The Urtekram website had previously stated that its products were all made "Without endocrine disrupting parabens and synthetic preservatives" and that they were "Made with vegetable ingredients (however, our lip gloss contains beeswax)". While no mention of parabens could now be found on the company's website it did state that all its products were certified organic by Ecocert to the COSMOS Organic standard. The Ecocert website stated that parabens were not permitted in certifed products.

Ethical Consumer expected companies to have a clear policy banning all three chemicals, as it was only clearly banning one substance the company received Ethical Consumer's middle rating for its toxic chemical policy.

Reference:

www.urtekram.com (6 March 2020)

In March 2020 Ethical Consumer searched the Midsona website and saw that it was a food and personal care company. Ethical Consumer, therefore, searched for information relating to the company's approach to palm oil.
The company's Annual Report 2018 stated that it checked suppliers to see if they were RSPO certified but did not provide any detail into this, including whether they still worked with suppliers which were not RSPO certified.
Ethical Consumer also checked the Roundtable for Responsible Palm Oil (RSPO) website which listed two companies carrying the Midsona name: Midsona Danmark A/S and Midsona Deutschland GmbH. Niether of these had submitted an Annual Communication on Progress.
As the company did not have a policy on sourcing sustainable palm oil and did not provide any data on its use of palm oil or palm oil derivatives despite working ni a sector where palm oil is a common ingredient, it received Ethical Consumer's worst rating for its palm oil sourcing policy and lost a whole mark under the Palm Oil category.

Reference:

Annual Report 2018 (6 March 2020)