In March 2020, Ethical Consumer searched the Pure Nuff Stuff website for the company's environmental policy. No policy could be found. However, the company was considered to be providing environmental alternative products.
The company stated "Everything we make uses only vegetable or mineral ingredients, and they’re extracted as naturally as possible. We use organic and fairly traded sources whenever we can. We don’t use SLS, parabens, urea, synthetic fragrances or colours, [or] anything from the petrochemical industry"
No further information on environmental issues could be found. However, as a company with a turnover under £10.2m which was providing an environmental alternative the company was awarded Ethical Consumer's best rating for Environmental Reporting.