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In March 2020, Ethical Consumer searched the Pure Nuff Stuff website for the company's environmental policy. No policy could be found. However, the company was considered to be providing environmental alternative products.

The company stated "Everything we make uses only vegetable or mineral ingredients, and they’re extracted as naturally as possible. We use organic and fairly traded sources whenever we can. We don’t use SLS, parabens, urea, synthetic fragrances or colours, [or] anything from the petrochemical industry"

No further information on environmental issues could be found. However, as a company with a turnover under £10.2m which was providing an environmental alternative the company was awarded Ethical Consumer's best rating for Environmental Reporting.

Reference: (2020)

In March 2020, Ethical Consumer searched the Pure Nuff Stuff website for the company's policy on the use of the hazardous chemicals parabens, triclosan and phthalates.

Some forms or uses of these chemicals are banned or restricted in the EU or the USA.
Triclosan is an antibacterial and is a suspected endocrine disruptor. Parabens are also endocrine disruptors and have been linked to breast cancer and are used as preservatives. Phthalates, usually DEP or DBP, are used in fragrances and are endocrine disruptors.
A strong policy on toxics would be no use of these chemicals or clear, dated targets for ending their use.

The company discussed the safety of its ingredients at length. It discussed triclosan and parabens specifically and stated that it did not use them. It made no mention of phthalates, however, Ethical Consumer had phoned the company in 2017 to clarify whether it used them, and was told that it did not; this was assumed to still be the case as no evidence of their use could be found and the company stated it did not use synthetic fragrances.

The company thereforet received Ethical Consumer's best rating on toxic chemicals.

Reference: (2020)

In April 2020, Ethical Consumer viewed the Pure Nuff Stuff website for information about the company’s policy around microplastics. The company’s FAQs webpage stated that the company’s products did not contain “anything from the petrochemical industry”. This was considered to be a positive policy addressing microplastics and non-biodegradable liquid polymers as both are derived from petrochemicals. This story was marked as information only.

According to Beat the Microbead, there are more than 500 known microplastics ingredients that can be found in our personal care products such as toothpastes, face washes, scrubs and shower gels. They are tiny plastic particles that are added for their exfoliating properties, but sometimes purely for aesthetic purposes only.

According to a recent report by Code Check, non-biodegradable liquid polymers were also prevalent across a wide range of cosmetic products. Like microplastics, these materials degrade with a similar difficulty in the environment and may cause similar harm.

In 2018, the UK government banned the use of microbeads in toothpastes, shower gels and facial scrubs. However, some products classified as “leave on” were not subject to the ban, this would include lotions, sun cream and makeup, as well as abrasive cleaning products. This ban did not extend to non-biodegradable liquid polymers.

Reference: (2020)

In March 2020, Ethical Consumer searched Pure Nuff Stuff's website for a palm oil policy.

The website did not include a statement. The company was therefore contacted by telephone, and confirmed that it did not use palm oil, palm kernel oil or palm oil derivatives.

The company thus received Ethical Consumer's best rating its for palm oil policy.

Reference: (2020)