In March 2020, Ethical Consumer seached the Pure Nuff Stuff website for details of how the company managed workers' rights issues in its supply chain. The following statement was found:
"We’re busily confirming the provenance of every single ingredient we use". And that "we use organic and fairly traded sources whenever we can." However, it did not have Fairtrade or organic certification for all of its products. The company's products were all made in Cornwall, UK.
No further information could be found about the company's supply chain management.
As Pure Nuff Stuff was a small company (with a turnover under £10.2 million) that was making an effort to source products ethically, it recieved Ethical Consumer's middle rating for its Supply Chain Management.