In March 2020, Ethical Consumer searched the Pure Nuff Stuff website for its policy on the use of nanotechnologies.
Ethical Consumer considered nanotechnology to be a technology that carried potential environmental and health risks, and had not yet been
sufficiently established as safe. The company was thus marked down in the Controversial Technologies category.
The following statement was found:
"Titanium Dioxide is a pigment that's used in many industries, food, plastics, paint and also in skincare because oif it's high refractive index. Importantly, we use the microfine version of this, not the nano-particulate."
The company was therefore considered to have a positive policy on the use of nanotechnology; this reference is for information only.