In March 2020, Ethical Consumer viewed the Pure Nuff Stuff website for an animal testing policy.

It stated "Our anti-animal testing policy is clear (we don't, at all, ever) and we maintain a fied cut off date of 1995 for all ingredients." As it had a fixed cut off date, the company received Ethical Consumer's best rating for Animal Testing.

In March 2020, Ethical Consumer viewed Pure Nuff Stuff's website. The company stated that it used beeswax and goat's milk in some products.

Although the company used animal products (and did not have a bee welfare policy), as they were considered to be a small part of the business, the company did not loose any marks under the Animal Rights category.

This was for information only.