In March 2020, Ethical Consumer viewed the Pure Nuff Stuff website for an animal testing policy.
It stated "Our anti-animal testing policy is clear (we don't, at all, ever) and we maintain a fied cut off date of 1995 for all ingredients." As it had a fixed cut off date, the company received Ethical Consumer's best rating for Animal Testing.
Reference:
purenuffstuff.co.uk (2020)