In March 2020 Ethical Consumer viewed the Earth Friendly Products website for the company's environmental policy or report.
An environmental policy was deemed necessary to report on a company's environmental performance and set targets for reducing its impacts in the future. A strong policy would include two future, quantified environmental targets, demonstration by the company that it had a reasonable understanding of its main environmental impacts, be dated within two years and have its environmental data independently verified.
No environmental report could be found, but the website included information on the company's approach to environmental sustainability. It discussed energy and water use in manufacturing, stating that it only sourced 100% renewable energy and was carbon and water neutral - although how this calculated and what exactly the company meant by it was unclear. It briefly discussed ingredients and transparency, and the FAQ section talked about some toxic chemicals. It was considered to demonstrate adequate understanding of its key environmental impacts, although it would have benefitted from more detail on these areas and discussion of issues such as transportation of goods and packaging.
No future, quantifiable targets could be found and the information did not appear to have been independently verified.
Earth Friendly Products received Ethical Consumer's worst rating for Environmental Reporting and lost a full mark under this category.
www.ecos.com (11 March 2020)