In March 2020, Ethical Consumer viewed the Little Soap Company website, which stated: "ALL of our products are Vegan and registered by The Vegan Society." The company received a positive Company Ethos mark.

In March 2020, Ethical Consumer searched the Little Soap Company website for its policy on animal testing. It also received a completed questionnaire from the company.
This stated that the company was a member of Cruelty-Free International, with a fixed cut-off date of 11th March 2013.
The company therefore received a positive Company Ethos mark.