In February 2020 Ethical Consumer sent Friendly Soap Ltd a questionnaire, requesting information about its products. No response was received. Ethical Consumer therefore searched the company’s website,, in March 2020 for publicly available information.

The website stated '“Our ranges contain no animal products or by-products and have never been tested on animals, which means we’ve really earned our registration with Cruelty free International and The Vegan Society'. It received a positive Company Ethos marks for offering Vegan and Cruelty Free products only.

Reference: (16 March 2020)