In February 2020 Ethical Consumer sent Friendly Soap Ltd a questionnaire, requesting information about its approach to animal testing No response was received. Ethical Consumer therefore searched the company’s website,www.friendlysoap.co.uk, in March 2020 for publicly available information.
The website stated ‘‘Friendly Soap believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited’.
Friendly Soap was considered to have a positive policy addressing the issue of animal testing.
https://www.friendlysoap.co.uk/ (16 March 2020)