In February 2020 Ethical Consumer sent Friendly Soap Ltd a questionnaire, requesting information about its environmental policies and practices. No response was received. Ethical Consumer therefore searched the company’s website,www.friendlysoap.co.uk, in March 2020 for publicly available information.
The website stated ‘“Our ranges contain no animal products or by-products and have never been tested on animals, which means we’ve really earned our registration with Cruelty free International and The Vegan Society. Our ancient cold-process method means our soap is totally biodegradable and free from by-products too, so there’s literally no waste. In terms of energy use, we pour, cut, stamp and pack our soaps by hand in the UK, so we’re talking lots of calories but a small carbon footprint. Our packaging is pretty special too, because it’s made from materials that are 100% recycled as well as recyclable. Plastic doesn’t get a look in, and our parcels for delivery use brown paper tape. Heck, we even use poppy seeds and hemp bran instead of microbeads. A million miles from conventional detergents, we don’t use harmful preservatives or foaming agents because there’s no real need for SLS or Parabens’.
Friendly Soap was a small company (turnover of less than £10.2million) that was considered to be offering an environmental alternative to the mainstream cosmetics industry. It received a best rating under Ethical Consumer’s Environmental Reporting category.
https://www.friendlysoap.co.uk/ (16 March 2020)