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On July 12th 2021, Ethical Consumer viewed Natura Cosmeticos website which stated that it was a certified B Corp, a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corps were run for the benefit of all stakeholders, not just shareholders.
Natura's subsidiaries, Aesop and the Body Shop, were also certified B-Corps. Its recently (January 2020) acquired subsidiary, Avon, was not.
As a result the company received half a positive mark under Company Ethos.


Natura website (14 July 2021)