On July 12th 2021, Ethical Consumer viewed the Natura website which stated that the company was Leaping Bunny approved. This meant that the company had a fixed cut off date for ingredients. As a result Natura received Ethical Consumer's best rating for animal testing.
Natura's subsidiaries had information regarding their stances on animal testing. Aesop's website stated: "No animal-derived ingredients (such as beeswax, honey or lanolin) are used in Aesop products. We are proud to be Cruelty Free International Leaping Bunny approved and to be included on PETA's cruelty-free". The Body Shop was Leaping Bunny approved and Avon stated that "Avon never tests products on animals. Under no circumstances does Avon conduct animal testing on any of its ingredients and products and Avon does not require that suppliers of ingredients and products produced for Avon conduct animal testing on our behalf". However, Avon did not have a fixed cut-off date (a date after which no new ingredients the company uses would have been used on animals, unlike other Natura brands Aesop and Body Shop.
As it was not clear whether the all of the company's subsidiaries, for example Avon, had yet aligned to Natura's animal testing policy it did not receive a positive mark under Company Ethos for all of its product complying with Cruelty-Free International's Leaping Bunny standards.
Natura Cosmeticos received a middle rating for animal testing policy and lost half a mark in the animals category.
Natura website (14 July 2021)