In August 2021 Ethical Consumer viewed the Traidcraft website for information on how the company managed workers' rights in its supply chain. Traidcraft was a small company with a turnover of under £10.2m. As such, it could achieve a best rating if all its products were certified or marketed as fair trade.

On the About Us page, it stated: “Traidcraft is the original fair trade pioneer in the UK... Over the past 40 years, we pioneered the first fair trade chocolate, coffee, tea, fruit juice, wine, rice, honey, charcoal, rubber, palm oil… Almost everything we know today as fair trade began with Traidcraft. We buy and sell fair trade. We are one of the leading, dedicated fair trade companies, in the UK and globally. We stock a huge range of ethical and fair trade foods, beverages, household cleaning and rubber products, as well as fair trade crafts and clothing.”

On its FAQs page, it provided the following questions and answers: “How do you know that all your suppliers adhere to fair trade principles?
We’ve been collaborating with most of our suppliers for many years, and we feel like we know them through and through. But still – it’s important to take a step back and regularly check that both Traidcraft and our suppliers keep adhering to fair trade principles. This verification is provided by the process of Fairtrade certification (mostly our food and drink items) or WFTO membership (this relates mostly to our handmade items). When we work with newer suppliers we always ask them to provide documented evidence of their adherence to fair trade principles, and we ask all of our direct suppliers (new and old) to check they comply with our fair trade principles on a rolling basis. You can read about the individual artisan groups who make and grow our products on each product page. Just flick to the story tab!

How much do the artisans get paid?
This varies from product to product, and the whole process is tailored – never generalised. The fair trade partners we buy from work with their artisans to understand the cost of making a product, the expenses they incur along the way, and then calculate fair wage rates from this. This means that everyone is paid what they should be being paid, and are given the full attention they deserve.”

Because of the steps taken by Traidcraft to ensure that all its products were produced under fair trade conditions it received Ethical Consumer's best rating for Supply Chain Management.

Reference: (28 July 2021)

In September 2021 Ethical Consumer viewed the Traidcraft Exchange website which stated that the company had an office in Bangladesh, which, at the time of writing, Ethical Consumer considered to be governed by an oppressive regime. However, as the organisation was the partner charity of Traidcraft, the fair trade company, it was considered to have a positive impact on communities and did not lose any marks under Human Rights.


website (8 September 2021)

In September 2021 Ethical Consumer searched Traidcraft's website for information on the company's commitments to addressing child labour, child slavery and other workers' rights issues within its cocoa supply chain.

The company stated that "all of our luxury chocolate is lovingly crafted from organically grown cocoa, sustainably sourced from co-operatives around the world where farmers are paid fairly, or cocoa farms that are part-owned by the farmers themselves." It only sold own-brand or chocolate from Divine, another fairtrade company.

As 100% of the company's cocoa products were said to be Fairtrade, and organic certified, the company received Ethical Consumer's best rating for its cocoa supply chain management.

Reference: (28 July 2021)

In September 2021 Ethical Consumer viewed the Traidcraft retail website for details on its cotton sourcing. It did not sell own brand cotton products, but sold various cotton items, all of which were organic and fairtrade.

According to Anti-Slavery International (ASI) website viewed by Ethical Consumer in June 2021, Uzbekistan and Turkmenistan were two of the world’s largest exporters of cotton, and every year their governments forcibly mobilised over one million citizens to grow and harvest cotton.

According to the 2020 Sustainable Cotton Ranking published by Pesticide Action Network UK, Solidaridad and WWF, conventional cotton production involved the overuse and misuse of pesticides and synthetic fertilisers, which has significant impacts on ecosystems, and the health of farmers and their communities.

According to the International Service for the Acquisition of Agri-Biotech Applications (ISAAA), a non-profit pro biotech organisation, “Biotech cotton was planted to 25.7 million hectares, covering 79% of the global area of cotton in 2019.”

The company was a retailer, rather than manufacturer, of cotton products, and as all of the cotton items sold were either organic and fairtrade it was considered to have a positive policy as a cotton retailer.

Reference: (28 July 2021)