The Ethical Consumer Markets Report has been produced annually since 1999 and acts as the most trusted barometer of ethical spending in the UK.
It tracks sales data across a wide range of consumer sectors, from food to fashion to energy. In 2017, Ethical Consumer worked collaboratively with Triodos Bank for the second year on this project.
In a year that saw the steady onset of Brexit-inspired economic gloom, this year’s Ethical Consumer Markets Report is a sign of hope, and a rare piece of positive economic news. Overall, the value of ethical spending grew by 3.2% to £81.3 billion, its highest total so far. In many cases, the UK’s ethical spending is shown to be strengthening at the same time as many of its conventional market counterparts have faltered.
As rising inflation causes retail prices to increase,1 the squeeze on personal spending budgets would have led some to predict a subsequent decline in ethical spending. However, this report shows that UK consumers continue to support ethical businesses and initiatives. In fact, in the YouGov survey2 we commissioned, almost a quarter (24%) of respondents said they had bought products in the last year specifically because of their ethical reputation.