Ethical Consumer has been licensing the Ethical Consumer Magazine Best Buy Label as a trademark since 2003. Companies can purchase a licence on an annual basis to promote their products and services.
The ‘butterfly’ label can be used on packaging, websites, marketing and all other promotional material.
How the Best Buy Label can benefit your business
- The Ethical Consumer Magazine Best Buy Label is awarded only to products whose environmental and ethical records warrant it.
- This endorsement from an established and trusted name within the ethical community can help to communicate the core environmental and ethical values that your product represents.
- As the dramatic growth of the ethical sector continues, the Best Buy Label can be a valuable addition to your product's strategic marketing and positioning within an increasingly competitive market.
How the Best Buy Label differs from other accreditation schemes
Companies can gain accreditation with schemes such as those run by B Corp, the Fairtrade Foundation, Soil Association and Vegetarian Society provided they fulfil these organisations’ strict criteria.
The Best Buy Label scheme differs from all these schemes in one key way.
Ethical Consumer's benchmarking system is unique because it first examines a company's ethics and then checks the ethics of each product under review.
Many schemes, like Fairtrade or the Leaping Bunny will certify a product but not necessarily look at the ethics of the company which makes them.
Some schemes, like B Corp, examine a company's ethics, but they don't examine in detail all the products that each company makes.
In this way we believe that we provide one of the most comprehensive ethical accreditation schemes available.