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Boycott Amazon

Ethical Consumer calls for a boycott of Amazon over its aggressive tax avoidance.

The company has also been criticised for providing services to fossil fuel giants, violating workers' rights, greenwashing, and causing major environmental harms.
 

Since 2012, Ethical Consumer has been calling for a boycott of Amazon over its tax avoidance which costs the UK millions in public funds every year. Similar impacts are felt wherever Amazon operates around the world.

Our featured guides such as bookshops and online retailers are focused on helping you avoid Amazon, and to take pleasure in supporting the alternatives to Amazon – the good guys that are challenging its online monopoly.

Below we outline some of the main reasons why we are calling for a boycott of Amazon.

1. Amazon's tax avoidance

We estimated that Amazon's tax avoidance could have cost the UK economy around £575m in 2024.

Ethical Consumer has calculated that over half a billion pounds (£575,000,000) could have been lost to the UK public purse from the corporation tax avoidance of Amazon alone, just in 2024. This amount could have paid for:

  • 1,916,667 additional winter fuel payments to help with rising fuel bills, or
  • 23,504 additional nurses, or
  • 17,012 new teachers.

Amazon is paying a fraction of the tax it owes

Amazon publishes limited information about its finances. Estimating the total amount of tax the company should have paid is therefore a difficult task. 

However our figures suggest that Amazon should have paid around £575m in 2024. According to the most recent figures, because of its aggressive tax avoidance strategies, Amazon is likely to pay around £18m, a tiny fraction of the amount that might be expected.

Amazon has previously stated that it raises public money through other taxes like VAT and National Insurance for the UK economy. Yet, in reality, any shop would have to pay these amounts: by replacing other independent stores (remember the high street?) Amazon is not increasing the overall amount paid to the public purse. It is instead taking business away from companies that would have paid some corporation tax on their profits as well.

Amazon is helping to build an economy where not everyone contributes to vital public services. Instead excess profits fund the vanity projects of its billionaire owner in a time of crisis such as space rocket rides for celebrities…

How does Amazon avoid paying so much tax?

Amazon has shunted much of its UK income to its subsidiary in Luxembourg, a known tax-haven, where it has had a ‘loss-making’ subsidiary and can therefore accrue tax credits.

The company has also in the past shunted its remaining profits through time: Amazon has invested in dominating the market, thereby monopolising industries while keeping its profits low. This way, it can defer paying taxes until another time.

However, the lack of transparency from Amazon on their profits in the UK makes it extremely difficult to document their tax avoiding tactics. In 2025, the company announced that it had paid £1 billion to the public purse, but experts accused the company of cherry-picking and hiding the bigger picture.

“After three years of paying little or no corporation tax, it's good to see Amazon UK Services make a substantive contribution for the first time - albeit this equates to less than one per cent of revenue,” said Paul Monaghan, chief executive of the Fair Tax Foundation.  

“But we still don't know how much corporation tax Amazon pays across all of their UK businesses, because they refuse to disclose this,” he said. “One can only surmise that the lack of transparency is connected to the sizeable chunk of UK revenue that is still shunted to the historically “loss-making” subsidiary in Luxembourg."

2. Amazon's technology linked to Israeli military

Amazon provides services to the Israeli military, which are used to support the state’s genocide in Gaza. 

In August 2024, +972 magazine, a platform for independent journalism from Israel-Palestine published an investigation into the ties. It found that Amazon Web Services (AWS) was providing “Israel’s Military Intelligence Directorate with a server farm which is used to store masses of intelligence information that assists the army in the war.”

The article stated: “According to multiple sources, the exponential capacity of the AWS public cloud system allows the army to have ‘endless storage’ for holding intelligence on almost ‘everyone’ in Gaza.”

Amazon Web Services told +972: “AWS is focused on making the benefits of our world-leading cloud technology available to all our customers, wherever they are located. We are committed to … working with our humanitarian relief partners to help those impacted by the war.”

It isn’t the first time that Amazon has been linked to the Israeli military. According to a Guardian article, in 2021 nearly 400 Google and Amazon employees have signed an open letter raising major concerns about the so-called 'Project Nimbus'.

The employees said that Project Nimbus is a $1.2bn contract to provide cloud services for the Israeli military and government and that this "technology allows for further surveillance of and unlawful data collection on Palestinians, and facilitates expansion of Israel’s illegal settlements on Palestinian land." 

3. Amazon and its monopoly

By investing so heavily, Amazon has also come to dominate many online markets globally. Over 90 percent of people in the UK are thought to use the online retailer

As of 2025, over 13 million households in the UK subscribe to Amazon Prime’s streaming service, and the company is the biggest online fashion retailer in the US

Amazon’s monopoly supports staggering inequalities: the company’s owner Jeff Bezos is estimated to have accrued over $250 billion (£185.5 billion) in personal wealth. 

If a worker was paid the UK living wage of £12.60 an hour, they would have to work a full time job for more than 7.5 million years to make as much money.

Amazon is also become more pervasive, as it buys up more brands or develops in other markets, such as Amazon Web Services, a cloud storage system. It's no longer just an online bookstore. 

Cashing in on universities

Amazon is also moving in on university procurement. The latest research by Ethical Consumer found that higher education institutions in the UK have become more reliant on Amazon in the past three years, with 59% of universities surveyed increasing their purchasing with the company. The research calculated that Amazon secured more than £63 million of income from UK universities between 2021 and 2024.

Cartoon drawing of workers in Amazon warehouse
Cartoon by Andy Vine

4. Amazon's poor workers’ rights record

Behind this monopoly are thousands of Amazon workers. Yet, the company has in many instances refused to respect their basic rights.

Over the last decade, the company has faced reports of impossible time-per-package targets; pervasive worker surveillance in warehouses; pregnant employees having to stand for 10 hours at a time; repeated worker injuries; and employees having to urinate in bottles for fear of taking breaks.

An Amazon delivery driver wrote in 2020, “I pee in a coffee cup every day, I have had termination or write up threats weekly. I go home in pain every day.”

When workers organise for change they face serious retaliation. After Amazon worker Chris Smalls led a walk out at a New York facility over unsafe working conditions at the start of Covid-19 he was quickly fired. A week later, Amazon’s General Counsel was accused of using racist tropes to smear Smalls, a Black employee.

In 2024 he UK-based union GMB took Amazon to court, alleging that the company had attempted to coerce staff into cancelling their trade union membership. They said that the company had held hour-long anti-union seminars for employees and erected QR codes in Amazon warehouses that generated an email to a union’s membership department requesting that their membership be cancelled.

An Amazon spokesperson told the Retail Gazette that the meetings were “entirely voluntary” to help employees make an informed decision. It stated that it had erected the QR codes for those who wanted to cancel their membership.

Is it possible to boycott Amazon?

“For years, Amazon’s expanding empire has undermined workers’ rights, environmental standards, and the public institutions underpinning our democracies,” says Casper Gelderblom from Progressive International.

But is it possible to boycott the company?

Amazon’s tentacles stretch far and wide. From its ownership of the movie database IMDb to its partnership with communication platform Slack, Amazon is hidden in many places. For small sellers, a boycott may also not be possible, with some saying they rely on the website to reach their market. That is why we never mark small companies down for selling through the platform.

And Amazon's reach doesn't just extend to selling products. A number of readers have told us they've deliberately ordered from elsewhere but found the company uses Amazon's delivery services. A warning sign could be no delivery charge for a fairly low-cost item. You could contact the company in advance to see if they offer other options if you're concerned about this. We also have a guide to delivery companies.

So although some aspects like delivery may not be easy to avoid, there are may wonderful alternatives to Amazon services and products, for example, alternative TV/film streaming services and alternative booksellers.

Why bother to boycott Amazon?

Since we launched the boycott campaign over ten years ago, we’ve seen resistance to Amazon grow. Not only have we been joined by Fair Tax Mark, Tax Justice Network and others in condemning the company’s tax record, we’ve seen workers, unions, anti-racism organisations, anti-gentrification movements and others raise voices against Amazon globally.

In November 2020, a global coalition launched demanding that the company address its workers’, environmental and political abuses.

#MakeAmazonPay has brought together unions, campaigners, and civil society organisations, including Ethical Consumer.

Some of these movements have seen major success.

In 2022, Amazon workers successfully formed the first union for those in the company, at its warehouse on Staten Island in New York. In May 2021, the European Parliament challenged Jeff Bezos over Amazon’s union-busting and spying on workers. In 2019, New York activists drove Amazon away from the city, where it had planned to build an HQ2 in return for almost $3 million in tax deals

By boycotting Amazon, we are taking part in this global movement and building the pressure for Amazon – or the legislation that allows its abuses – to change.

What can consumers do to avoid Amazon?

Tax avoidance needs to be addressed at a global level; but consumers can also have a huge influence on companies not paying their fair share.

You can use your spending power to send Amazon a clear message.

Alternatives to Amazon

The time is right to focus on a company whose whole business model appears to be based on not paying its fair share of tax. And an action of this kind will also be food for thought for the many other consumer-facing brands whose tax minimisation strategies have strayed into plainly unreasonable territory.

Either way, next time you’re about to click ‘buy now’ on the Amazon website, just think about the nurse that will be sacked or the school roof that won’t be fixed with the few pence you’re about to save.

Alternative to Amazon series