Ethical shopping guide to Gas & Electric Kettles, from Ethical Consumer.

Ethical shopping guide to Gas & Electric Kettles, from Ethical Consumer.

This is a product guide from Ethical Consumer, the UK's leading alternative consumer organisation. Since 1989 we've been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.

Boiling water without boiling the planet

The report includes:

  • Ethical and environmental ratings for 36 brands of electric and hob kettles
  • Best Buy recommendations
  • Hob kettles versus electric kettles
  • The problem of overfilling
  • Energy use and how to save energy


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Our ratings are live updated scores from our primary research database. They are based on primary and secondary research across 23 categories - 17 negative categories and 6 positive ones (Company Ethos and Product Sustainability). Find out more about our ethical ratings


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Best Buys

as of March/April 2018

As our ratings are constantly updated, it is possible that company ratings on the scorecard may have changed since this report was written.


There are no brands listed as Best Buys. But the following brands are recommended:

For electric kettles:

A good environmental alternative is the new style of insulated electric kettles from Vektra and Severin.
All Vektra kettles are insulated so they are recommended buys. These are followed by Severin which makes one insulated kettle with a variable temperature control.
For cheaper options, Philips and Tefal score well. Alessi also scores well but its cheapest kettle is £99.95.

For hob or stove top kettles:

Le’Xpress, KitchenCraft and MasterClass are the top scoring. The first two are whistling kettles with 10-year guarantees whilst MasterClass is a traditional farmhouse, heavy duty kettle with no whistle but a 15-year guarantee.

Brands to avoid:

The Whirlpool Corporation (Hotpoint and KitchenAid) has been the focus of serious concern over its failure to recall faulty tumble dryers which have caused fires in the UK.

to buy


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Last updated: March 2018



Related Content

Special Report into Home Appliances



Electric and hob kettles


This guide covers electric kettles and stove top or hob kettles. Many of the companies covered also make other small kitchen appliances like toasters and coffee machines.



Score Table highlights


Hob kettle manufacturers tend to be higher scoring because they are made by smaller companies specialising in kitchenware rather than wider-ranging companies. For electric kettles, nearly half of the companies receive a similar rating – 10 companies score between 9 and 10.


Image: Kettle


Generally, most of the kettle companies paid scant regard to ethical issues, having very few ethical policies in most areas.


Conflict minerals

Most of the electric kettle companies did not have any kind of publicly available conflict minerals policy, and were therefore given a worst rating. The only exceptions were Russell Hobbs and Philips, which got a best, and Panasonic and Siemens, which got a middle.


Toxic chemicals

Most companies had no mention at all of their use of toxic chemicals and so got a worst rating, apart from Groupe SEB (Tefal) and Philips which got a middle rating.


Environmental Reporting

Of the 25 companies covered, only Philips scored a best rating with seven of them scoring a middle rating in this category, and the rest scoring worst mostly for having no mention of their environmental impact at all.


Supply Chain Management

The same is true of protecting workers’ rights in their supply chains. Most companies did not even mention workers’ rights. Only four of the companies did which is particularly disappointing in an industry where outsourcing of production to lower wage countries is endemic.




Hob kettles vs electric kettles


With an electric kettle, the element is immersed in the water so there’s very little heat loss. This is also the case with a hob kettle on an electric induction hob. Whereas with a kettle on the gas stove, energy is wasted heating up the body of the kettle and bits of the stove.

So, at the point of use, an electric kettle or electric hob kettle is more energy efficient than a gas hob kettle.

But that’s not the whole story. We also need to consider the efficiency of the energy supply process. Power stations are only about 30% efficient in converting primary fuels to electricity, whereas burning gas directly is 60% efficient. There are also energy losses from the electricity power lines during transmission.

However, with a gas hob kettle, the efficiency gains you get from burning natural gas directly are probably offset by the inefficiency of the flame on a gas hob. [4]

An electric kettle or hob kettle still has the edge until you look at its carbon footprint. Electricity generates one and a half times more carbon dioxide than gas (see the cookers guide). Electricity is also more expensive than gas.




Using renewables

But, if you are using renewable energy that you have generated yourself at home then there will be no CO2 emissions or transmission losses from using an electric kettle. If you don’t generate your own electricity, you could at least (notionally) get rid of the CO2 emissions by choosing a green electricity supplier that sources 100% renewable energy.

It’s swings and roundabouts! Gas hob kettles have the edge in the end, but the savings are fairly minimal both in terms of price and CO2.

The downside to hob kettles is that they don’t turn themselves off, so you can overboil them, so always choose a hob kettle with a whistle. The worst thing is that they don’t usually have minimum-level, easy-to-use water gauges. Manufacturers of hob kettles need to take responsibility for this oversight and incorporate water level gauges to help consumers use less energy.




Energy use in electric kettles


Pretty much every household has a kettle, and kettles use a surprising amount of energy. The 2012 annual electricity consumption of kettles in the UK was roughly 34% of the total consumption attributed to cooking. [2] This explains the well-known energy demand surges caused by putting the kettle on during the ad breaks of favourite TV shows.

But unfortunately, unlike the other guides in this magazine, there is a lack of any energy efficiency labelling for the kettle. The EU should extend labelling laws to cover all products that consume energy in use.

Since we last looked at kettles in 2010, a couple of insulated kettles have come onto the market which do reduce energy use. But generally, there has been slow technological progress in improving kettle efficiency relative to other domestic appliances. [2] One of the main ways to increase energy efficiency of kettles is in the way that we use them, for example by not overfilling them. And to this end, manufacturers need to go some way in trying to help us out.



Saving energy with electric kettles


Don’t overfill

The number one way to improve the energy efficiency of kettles is to stop overfilling them. It is really important to only boil the amount of water you actually need. You can do that if a kettle has a minimum water fill level marked on it. But some kettles, especially kettles that are wider at the bottom, have a minimum fill level that is typically 500 ml, too much if you just want one cup. A mug is about 350 ml whilst a tea cup is about 250 ml, so look for ones with those levels as a minimum.

If there is no fill guide on the kettle, a glass one will at least allow you to see how much water you are boiling.

Unfortunately, hob kettles don’t tend to have easy to read water gauges on them – they usually just have a ‘max fill’ line on the inside.

Ideally, all manufacturers should only be making kettles with clear and low minimum fill gauges. Perhaps that should be a legal requirement?


Use variable temperature settings

You can also save energy by using a kettle that has variable temperature settings. Not all hot drinks need boiling water. Rather than wasting energy by boiling the water and waiting for it to cool down a little, you can use exactly the right amount of energy to get the temperature you want.

Tea experts suggest the following ideal temperatures for teas:

  • white and green teas are best at 70°C,
  • black and oolong teas need water around 85°C,
  • herbal infusions need 100°C water.

According to Best Buy coffee company Cafédirect, for coffee, the ideal is between 92 and 96°C, never boiling.


Insulated kettles

Many of us put the kettle on to boil and then forget about it once it has switched itself off, meaning that we need to reheat the water, using even more energy. But if you use an insulated kettle it will take less energy to reboil the water, if you do need to.

Vektra receives an extra Product Sustainability mark because all of its kettles are insulated. Severin receives a half mark because it only makes one insulated model.

Insulated kettles are essentially thermos flasks and kettles combined. Vektra guarantees that the water will stay hot for up to 4 hours after it is first boiled. Testing has shown that after 2 hours the water is at 80°C, hot enough to brew a cup of tea, and after 4 hours will be at 68°C. Because less energy is lost through the body of the kettle, an insulated kettle also uses less energy to boil than a standard kettle.

The Vektra kettles have a maximum water level indicator on the inside of the body, not a minimum fill level, but it matters less if you overfill because you don’t need to reboil the water. The Severin has an outside water gauge with a 200 ml minimum fill level.

Both produce models with variable temperature control, which indicate the current water temperature as well as letting you set it for different types of tea or coffee.


Where to buy our recommended brands


Prices range from £60-£100 for a Vektra kettle. The Vektra 4 (£100) has variable temperature control. They are available online from or Ethical Superstore website

Other recommended brand Severin has a kettle that costs £58 and can be purchased from the Ethical Superstore website


Energy-saving tips

  1. Buy an insulated kettle.
  2. Buy a kettle with variable temperature control.
  3. Boil only the amount of water you need.
  4. Choose a kettle with a low minimum fill which helps you to only boil the water you need.
  5. If you do boil too much water, keep it hot in a thermos flask or use it for washing up, etc.
  6. Don’t reboil – use the water as soon as it has boiled.
  7. Descale your kettle regularly – if it’s full of limescale, it uses more energy to boil the same amount of water.
  8. Choose a kettle which switches off immediately after boiling or at least has auto switch off.




Doing without


There isn’t really an option for boiling water without a kettle. Saucepans, even with lids on and a flame that fits the pan, are less efficient than a purpose-made, hob kettle. [6]

What about using a microwave? According to Tom Williams, a researcher at the National Renewable Energy Lab, a microwave is less efficient than an electric kettle or electric hob kettle. Most of the energy is lost in the process of converting electricity to microwaves. [4]




Metal, glass or plastic?


Even if a plastic kettle is Bisphenol A (BPA) free, user forums complain that there is initially a taste of plastic in the water with a new plastic kettle. Plus, it’s probably best to avoid putting more unrecycled plastic into the environment so opt for a stainless steel or glass one which can be recycled.




Boiling water taps


As the name suggests, boiling water taps provide instant hot water without the need to switch on the kettle or boil a pan on the hob. A boiling water tap needs to be plumbed in alongside or instead of your standard kitchen sink taps so there is a cost attached to that of a couple of hundred pounds at least, plus the cost of a plumber. They are plumbed into a separate water tank heated by electricity.

Manufacturers claim that boiling water taps use much less energy and water than a kettle and therefore cost less to run. They provide hot water much more quickly and easily than a kettle and make it much easier to add just the amount of water you need.

But Andy Smale, technical director at Expert Energy, a group of independent energy consultants, calculated that the difference in energy and cost savings were in fact minimal and any financial savings are not enough to recoup the initial costs. Plus, you could start using boiling water for unnecessary purposes therefore increasing your environmental and financial costs.


 Company Profile


Breville is owned by Newell Brands, a US company which also makes Coleman, Camping Gaz and Marmot outdoor gear; Graco baby products; and Sharpie, Parker, Uni Ball and Paper Mate pens.

It also owns fishing tackle companies and a company selling life jackets and flotation devices for use by the military and for fishing and hunting. It therefore receives a rating in the Animal Rights and Arms & Military Supply categories.


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2 Understanding usage patterns of electric kettle and energy saving potential, Applied Science, Volume 171, 1 June 2016, Pages 231-242
4 A Watched Pot: What Is The Most Energy Efficient Way To Boil Water?, Feb 23 2016
6 How bad are bananas?, Mike Berners Lee, 2010





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