Alternative Clothing

Free Shopping guide to Alternative Clothes Companies, from Ethical Consumer.

Free Shopping guide to Alternative Clothes Companies, from Ethical Consumer.


This is a buyers' guide from Ethical Consumer, the UK's leading alternative consumer organisation. Since 1989 we've been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.

This report includes:

  • Ethical and environmental ratings for 16 alternative clothing brands
  • Best Buy recommendations
  • courses for how to make your own clothes
  • clothes swaps and charity shops

 

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Score Ratings

Our ratings are live updated scores from our primary research database. They are based on primary and secondary research across 19 categories. Find out more about our ethical ratings

 

Score table

The score table shows simple numerical ratings for each product.

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Click on a product name to see the stories behind the score (subscribers only). 

 

Full Scorecard

The Full Scorecard shows the 'black marks' for each product, by each of the 19 categories. The bigger the mark, the worse the score. So for example a big black circle under 'Worker Rights' shows that the company making this product has been severely criticised for worker abuses.

The Full Scorecard is only available to subscribers. Click on the More Detail link at the top of the score table to access it.

 

Customising Rating Scores

Move the sliders to change the weighting given to each category. You can open up each of the 5 main categories by clicking on the + sign. This way you can compare products according to what's ethically important to YOU.  

 

Saving Your Customised Weightings

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Stories and Data behind the scores

To see all the stories and research data behind the ratings you'll need to be a subscriber.

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Best Buys

as of Sept/Oct 2011

As our ratings are constantly updated, it is possible that the company ratings on the scoretable may have changed since this report was written.

Eligible for the Best Buy label are ; Gossypium, Liv, Bishopston Trading, People Tree, Traidcraft, Annie Greenabelle, Frank & Faith, Komodo, THTC, Greenfibres, Lowie, and Bibico.

The brands covered on the scoretable are by no means the only ethical offerings out there. The Guardian’s Ethical Fashion Directory lists many more brands on offer. Also, ethical e-tailers offer a wide range of ethical brands.

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Support the little guy

Most of the companies on the scoretable are small, family-run businesses who have close, long-standing relationships with their suppliers. Some of them are organic and Fairtrade pioneers, without whose dedication, years ago, we wouldn’t be able to buy such niche products in our supermarkets today. Although organic and Fairtrade products bought from big chains are a good next-best option when you need something in a hurry, we would always suggest that you support these small businesses first. Their entire business models are often created around the desire to do business better. Meanwhile, supermarkets et al are based on the stack-em-high-sell-em-cheap model, which is unsustainable to its very core.

 

The rise and rise of the refashionista

 

With public awareness of ethical issues on the high street at an all-time high, more and more clothes-lovers are trying their hand at DIY. If you disagree with the fast fashion business model, why not arm yourself with the skills to make clothes yourself, and liberate yourself from the sheep-like trends of the fashion world?
The best way to learn is to just get stuck in. But if you don’t have the kit, or are a bit nervous, there are now a huge array of courses available in independent venues all over the UK, which cater for all abilities and cover subjects as diverse as dyeing clothes with seasonal plants (Here Today, Here Tomorrow), zip and button-hole sewing, knicker-making and more. Better still, many of these venues ply you with delicious food and drink while you learn – some including alcohol, but watch those fingers!

 

Courses

Here is just a small selection of the workshops and courses available:
Drink, Shop, Do (London) 0203 343 9138
Here Today, Here Tomorrow (London) 
The Makery (Bath) 01225 421175
The School of Sewing (Leicestershire) 01530 416300
Little Owl Creations (Warwickshire)
Stitched Up (Manchester)
World of Rags to Bitches (Manchester) 07708 093 083

If sewing isn’t your thing, skills like knitting, crochet and quilting are all enjoying a resurgence. Stitch ‘n’ Bitch is a worldwide community of knitting groups. Find one near you or set one up and register it at www.stitchnbitch.org. There are bound to be similar events in your area.

If you already have plenty of sewing-based skills, why not set up your own social event or workshop? They’re a great way to meet people and share skills.

Ecomodo provides a platform for you to lend and borrow each other’s everyday objects, skills and spaces such as sewing machines or knitting classes.

School of Everything helps you find local teachers, lessons and classes in all subjects, including sewing, and you can list yourself too.

More of an online socialiser? You can share your clothing refashion projects with an online community from around the world at Burdastyle.com and Refashionco-op.blogspot.com is another online community for sharing sewing skills, patterns, or finished garments.

 

Swap and charity shop

As always, we’re recommending eBay, charity shops and ‘swishes’ (clothes swaps – of which there are now many), as a cheap, sustainable alternative to shopping for new clothes.
Find something near you with these handy websites:

 

Other links

 

Company profiles

Edun is a brand set up by U2 vocalist Bono and his wife, with the aim of increasing trade with Africa. LVMH, a huge designer wear and wines and spirits company, bought a 49% stake in the company in 2009. As a result, Edun’s score drops from 14.5 when we last rated it, to 5 (or 6 with the positive product sustainability mark for their organic products). This is due to LVMH’s negative marks across most of our ratings categories.

Kuyichi and Earth Collection fail to fulfil Ethical Consumer’s more extensive requirements for larger companies on environmental and social reporting, hence their lower positions on the table.

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