Easter Eggs

Ethical shopping guide to Easter Eggs, from Ethical Consumer

Ethical shopping guide to Easter Eggs, from Ethical Consumer

This is a product guide from Ethical Consumer, the UK's leading alternative consumer organisation. Since 1989 we've been researching and recording the social and environmental records of companies, and making the results available to you in a simple format.


This Easter use this guide to make sure you buy good eggs. 

This report includes: 

  • Ethical and environmental ratings for 24 easter eggs
  • Best buy recommendations
  • Which brands are Fairtrade, fair tax, organic & vegan
  • Which companies don't use palm oil


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Our ratings are live updated scores from our primary research database. They are based on primary and secondary research across 23 categories - 17 negative categories and 6 positive ones (Company Ethos and Product Sustainability). Find out more about our ethical ratings


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Best Buys

as of March 2017

As our ratings are constantly updated, it is possible that company ratings on the score table may have changed since this report was written.


Best Buys are the following:

Only make easter eggs that are both Fairtrade and organic: Cocoa Loco and Plamil.

Only make Fairtrade easter eggs: Divine, Traidcraft.

Only make Organic easter eggs: Booja Booja, Montezuma's

Additionally, Cocoa Loco, Divine, Booja Booja and Montezuma are palm oil free companies whilst Plamil and Traidcraft get our best rating for palm oil.

Vegan easter eggs: all the above brands make some vegan varieties (usually the dark chocolate ones). But Booja Booja and Plamil only make vegan easter eggs.

For supermarkets, The Co-op does best. All their easter eggs are Fairtrade.


to buy

Image: Divine
Waitrose sells Divine Fairtrade Easter Egg on its online shop.

   Image: Traidcraft


Traidcraft sells its Real Easter Egg on its website

Ethical Consumer makes a small amount of money from your purchase. This goes to fund our research and campaigning. We ethically screen all the sites we link to.

Last updated: March 2017 




The Good Egg Guide


Chocolate purchasing at Easter now rivals Christmas sales because of the growing popularity for Easter Eggs. Seasonal chocolate accounts for the largest share of sales with 65% of consumers buying chocolate for Easter compared with 64% at Christmas.[1] 

Easter eggs in ethical shopping guide


The Real Cocoa Crisis


Over half of the world’s cocoa is produced in the Ivory Coast and Ghana. The industry has been plagued by reports that hundreds of thousands of children, as young as 10, work on the cocoa farms. The industry has committed to a 70% decrease in the amount of cocoa being produced with the worst forms of child labour in these countries by 2020. 

Anti-slavery campaigning group STOP THE TRAFFIK has been campaigning for the end to child labour in cocoa supply chains since 2006. The table below, which is based on STOP THE TRAFFIK’s methodology, highlights the current situation across the industry. 

It shows that while some of the larger brands have begun to use ethically certified schemes in some products, they still have a long way to go before they introduce 100% certification across all their brands. 

Instead, it is encouraging to see ethical companies sitting at the top of the scoretable, showing a genuine commitment to producing responsibly-sourced chocolate. 

Easter Egg Table



Fairtrade eggs

Ethical Consumer recommends buying Fairtrade eggs where possible, ensuring that the farmers receive more money for their cocoa. Fairtrade chocolate also has to guarantee that no trafficked labour has been used in the harvesting of the cocoa beans.

Fairtrade certified easter eggs are marked on the scoretable by an [F]. The following brands are Fairtrade: 

  • Plamil
  • Cocoa Loco
  • Co-op own-brand 
  • Green & Blacks 
  • Divine 
  • Traidcraft



Fair tax eggs - avoid Cadbury

In October 2016 it was reported by ITV that Cadbury's had failed to pay UK corporation rax on £1.7bn sales. It has failed to pay any tax since it was taken over by US food giant Mondelez in 2010. 

So for fair tax eggs avoid Cadbury eggs and its myriad of brands like Dairy Milk, Crunchie and Flake. They all have Cadbury written prominently on them.

The Co-op is the only easter egg company that has signed up to the Fair Tax Mark which guarantees that they pay a fair amount of tax.


Banner: Coop Fair Tax 



Fair palm oil eggs

Divine, Cocoa Loco, Montezuma and Booja Booja are palm oil free companies.





Avoid eggsessive packaging and buy a bar of Fairtrade chocolate instead

This easter, you could by-pass the traditional easter egg and buy a bar of Fairtrade chocolate instead. "Even though many brands have reduced the amount of packaging on their eggs, we still think it's an excessive amount of cardboard and plastic" says Jane Turner from Ethical Consumer. "Many mini eggs, for example, are individually wrapped in tin foil. You'll still get much more chocolate for your money - and much less packaging too - by buying a large bar of chocolate instead".

When Ethical Consumer last looked at chocolate bars, the Best Buys are the following Fairtrade and/or organic certified products:

Biona, Cocoa Loco, Divine, Madécasse, Montezuma, Moo Free, Pacari, Plamil, Raw Chocolate Pie, Seed and Bean, Traidcraft, Raw Chocolate, Moods, Vegan Organica, Vego, Vivani.

Of the supermarkets, all of The Co-op's bars of chocolate are Fairtrade.


See our product guide to chocolate bars. 


Company profiles

Nestlé, which owns nearly 30% of L’Oréal, conducts animal testing. In 2015 Nestlé was accused of cruel animal experimentation by Cruelty Free International. The experiments, conducted on dogs, mice, hamsters, rats and pigs, attempted to investigate the positive health benefits of the companies’ products and to identify potential benefits that could be marketed.

It is the subject of the world's longest running boycott which began in 1977 for its marketing of baby milk in developing countries which undermines breastfeeding. 

Want more?

See detailed company information, ethical ratings and issues for all companies mentioned in this guide, by clicking on a brand name in the Score table.  

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Mintel, Attitudes to Sesonal Celebrations Foods, September 2015





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