Ethical Consumer Best Buy Label
Ethical Consumer's 'stamp of approval' helping shoppers to choose genuinely ethical products and services.
Approved companies can now license the Best Buy Label to promote products and services.
For an annual fee the logo can be used on packaging, websites, marketing and all other promotional material.
This endorsement from an established and trusted name within the ethical community can help to communicate the core values of your product.
Download Best Buy Information as a .pdf document.
What are Ethical Consumer Best Buys?
Each issue of Ethical Consumer contains buyer's guides to everyday products and services from baked beans to building societies.
Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.
Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.
Best Buy Label
The Best Buy Label is only awarded to those products whose environmental and ethical record warrant it.
As the dramatic growth of the ethical sector continues, the Best Buy Label can make a valuable addition to the strategic marketing and positioning of your product within an increasingly competitive market.
Different from other accreditation schemes
Companies can gain accreditation with the Fairtrade Foundation, Soil Association and Vegetarian Society provided they fulfil these organisations' strict criteria.
The Best Buy Label is unique however in two key ways:
1 It is an invitation-only scheme.
2 Ethical Consumer's unique ethical scoring system rates the environmental, ethical and social record of the companies behind the products. Plus, the scoring system looks at the sustainability features of the product itself, giving consumers the overall, bigger ethical picture.
Licensing Costs
The scheme operates on a sliding scale based on the gross annual sales of the product or products to which the Best Buys logo applies.
| Band |
Gross Turnover |
Annual Fee |
| A |
up to £50,000 |
£150 |
| B |
£50,000 to £100,000 |
£275 |
| C |
£100,000 to £250,000 |
£475 |
| D |
£250,000 to £500,000 |
£775 |
| E |
£500,000 to £1 million |
£1,250 |
| F |
£1 million to £2.5 million |
£2,450 |
| G |
£2.5 million to £5 million |
£4,250 |
| H |
£5 million to £10 million |
£8,750 |
| I |
over £10 million |
£15,750 |
All prices are subject to VAT.
The annual fee also includes:
- 15% discount off advertising in Ethical Consumer Magazine
- A special landing page on the the Ethiscore website (www.ethiscore.org) confirming the award.
Applying to the Best Buy scheme
You can have a look at the licensing agreement (pdf) which contains guidelines for use of the Best Buy Logo.
For more information, contact Simon Birch on 0161 226 2929 or email him.
|