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Quick guide to Ethical Consumer

Ethics made easy - a simple way to find the products that reflect your principles. See our quick video guide to help you get the best out of our web tools. 

You are unique, so are your ethics

Everybody has their own unique set of ethics and beliefs, so we've developed cutting-edge website tools which make for the world's most sophisticated and convenient ethical rating system. 

In just a few simple steps you can personalise our shopping guides to produce a score table that accurately reflects the issues that are most important to you - be that animal testing, climate change, sweatshop labour, GM crops, palm oil or whatever.

Take a few minutes to see watch the video below to see how our personal website tools work, then try it for yourself. Our Booksellers shopping guide is freely available.

Quick video guide to our Shopping Guides

Shopping Guide Score Tables

At your fingertips are more than 100 Shopping Guides, on products and services from bread to bank accounts, each with a score table of ethical ratings, best buy recommendations, and a written product report with links and references.

On the basic score table each product we've reviewed is rated from 0 - 20 marks.

screenshot of scoretable

0 is the worst possible rating, and 20 is the best. The score is calculated by how it rates against our 19 ethical rating categories.

Our ethical ratings are of the whole company behind the brand, not just the brand. So a vegetarian product may get marked down in the Animal Rights category because the company that owns it also makes meat products.

After all, isn’t it better to buy a cruelty-free product from a company that doesn’t test its other items on animals, or recycled toilet paper from a firm that isn’t cutting down virgin forests for its other ranges?

A company-based approach allows consumers to influence decisions company wide. It also highlights those firms that try and promote themselves as ethical, while at the same time being involved in activities that might concern many customers.

Table scores and stories

You can see the score for each product in the circle next to the brand / company name. In the column to the right you can click on one of the 4 category names to see all the stories that help make up the score in each category. In the final column you can see any positive marks the product picks up, such as Fair Trade Accredited or Vegan Society approved.

screenshot of scoretable

Personalise Your Score

The tick boxes below our score tables let you personalise the company rankings by adjusting the relative weighting of the five ethical ratings categories. 

When you tick a box it increases the weight of that category score. For example if you tick the 'environment' boxes the scores the environmental scoring will be given more prominence and those who score badly in this category will drop down the ranking.

Company pages

Delve deeper into our data by clicking on the 'Company Profile' link on the Score table.

This will take you to a company page where you can see in more detail how we have rated a product, find out more about company ownership, other brands from that company and other related guides. 

Email and Tweet a company

On this page you can also email or tweet a company to let them know that you will (or won't be buying their products). This is an important part of being an ethical consumer as you can let a company know that ethics is driving sales and helps reinforce good company behaviour (or challenge bad behaviour).

Join us on YouTube

We have a number of short introductory videos about ethical shopping, ethical products, and longer videos looking at specific issues like fast fashion and boycotts.

Join us over on our YouTube channel to watch our latest videos and learn more about ethical shopping.

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Ethics made easy - comprehensive, simple to use, transparent and reliable ethical rankings. A wealth of data at your fingertips.

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