Quick guide to Ethical Consumer

You are unique, so are your ethics

Everybody has their own unique set of ethics and beliefs, so we've developed cutting-edge website tools which make for the world's most sophisticated and convenient ethical rating system. 

In just a few simple steps you can personalise our shopping guides to produce a score table that accurately reflects the issues that are most important to you - be that animal testing, climate change, sweatshop labour, GM crops, palm oil or whatever.

Take a few minutes to see watch the video below to see how our personal website tools work, then try it for yourself. Our Booksellers shopping guide is freely available.

Shopping Guide Score Tables

At your fingertips are more than 100 Shopping Guides, on products and services from bread to bank accounts, each with a score table of ethical ratings, best buy recommendations, and a written product report with links and references.

On the basic score table each product we've reviewed is rated from 0 - 20 marks.

Table scores and stories

You can see the score for each product in the circle next to the brand / company name. In the column to the right you can click on one of the 4 category names to see all the stories that help make up the score in each category. In the final column you can see any positive marks the product picks up, such as Fair Trade Accredited or Vegan Society approved.

Personalise Your Score

The tick boxes below our score tables let you personalise the company rankings by adjusting the relative weighting of the five ethical ratings categories. 

When you tick a box it increases the weight of that category score. For example if you tick the 'environment' boxes the scores the environmental scoring will be given more prominence and those who score badly in this category will drop down the ranking.

Company pages

Delve deeper into our data by clicking on the 'Company Profile' link on the Score table.

This will take you to a company page where you can see in more detail how we have rated a product, find out more about company ownership, other brands from that company and other related guides. 

Email and Tweet a company

On this page you can also email or tweet a company to let them know that you will (or won't be buying their products). This is an important part of being an ethical consumer as you can let a company know that ethics is driving sales and helps reinforce good company behaviour (or challenge bad behaviour).

Join us on YouTube

We have a number of short introductory videos about ethical shopping, ethical products, and longer videos looking at specific issues like fast fashion and boycotts.

Join us over on our YouTube channel to watch our latest videos and learn more about ethical shopping.