Value-added-at-source Valentine’s chocolate
Poverty pricing is one of the biggest issues in the chocolate industry, as we explain in the “Problems in the chocolate industry” section below.
Some of the best companies are selling chocolate that is ‘value-added-at-source’ (VAS). This means that the chocolate is processed and manufactured in the country where farmers are growing the cocoa.
Processing and manufacturing receive a far bigger chunk of the chocolate bar’s sale value. This model, therefore, ensures more money stays in the cocoa growing regions.
VAS brands are generally more expensive. If you couldn’t afford to buy them every day, they might be the perfect, thoughtful gift for a partner or friend on Valentine’s Day.
‘57 Chocolate is a great example: this African woman-owned luxury brand is named after the year Ghana gained independence from the UK. Its “Black Star” and feminist chocolate gift sets are decorated with the faces and stories of African revolutionaries.
These brands are all excellent examples of value-added-at-source chocolate:
Some ethical or wholefood shops may stock these brands (in particular Pacari and Fairafric), but your best bet may be to order online. ‘57 Chocolate and MonChoco are posted from abroad, so check that they would arrive in time before ordering.