Vegetable/rapeseed and olive oils are bought by about four in ten people, while a third buy sunflower oils. Demand for coconut oil has grown rapidly in recent years, although it is still only purchased by 7% of consumers. 2017/18 saw demand dip slightly, although only time will tell if this is a trend.
What is vegetable oil?
In the UK, most versions of this enigmatically named oil will actually be rapeseed oil. This is true of all the major supermarkets’ own-brand vegetable oils, except Morrisons’, which is made from sunflower oil.
KTC is another exception: its vegetable oil is made of GM soyabean oil with an added anti-foaming agent, while Mazola’s oil is made from corn.