Advertising

Our highly targeted readership represents some of the most ethically engaged consumers in the country.

It's an audience that companies with an ethically-focussed marketing campaign should be talking to.

readership ad graphic

Launched in 1989, the Ethical Consumer is the UK’s leading environmental and ethical consumer magazine and is published bi-monthly six times a year.

In each issue Ethical Consumer examines the ethical and environmental record of the companies behind everyday products and services from bread to banks.

Download our Advertisers Information Pack (PDF)

  • Our current circulation is over 5,000 and 95% of which are subscribers
  • 67% of subscribers are over 45
  • 75% of subscribers earn more than the national average
  • 24% earn more than £50k pa
  • Over 90 per cent of readers are ABs who spend their higher-than-average disposable income in accordance with their environmental beliefs.

Magazine Display Advertising

The following prices apply to camera-ready artwork and are shown exclusive of VAT
pdf, jpeg, tiff or eps, resolution at least 300 dpi
All sizes are given as width x height

Outside Back Cover Safe area Size (mm) Colour Full Price
Full page 185 x 277* £1,700
     
Inside Front / Back Cover    
Full Page 185 x 277* £1,495
Half Page (vertical) 91 x 277 £795
Half Page (horizontal) 185 x 137 £795
     
Inside Pages
Full page 185 x 277* £1,090
Half page (vertical) 91 x 277 £575
Half page (horizontal) 185 x 137 £575
Quarter page 91 x 137 £320
Eighth page 91 x 67 £180

*Full page bleed size (3mm bleed) - 216mm x 303mm

Page trim size - A4 (210mm x 297mm)

ad sizes

About the Advertisers

Within each issue of the EC is a small column entitled 'About the Advertisers'. This section draws readers attention to the name of the report in which eachadvertiser's product was last featured

(where appropriate) and gives the issue number of the magazine. All advertisers are screened against our ethical criteria.

Discounts

Series - a discount of 10% applies for three consecutive ads, 15% for four or more.

Inserts

£85 (+ VAT) per 1,000 for A4 (or folded variations) as long as the insert weighs less than 10g. Please contact us for prices for other sizes or weights.

Website Advertising

The Ethical Consumer website is currently attracting over 150,000 unique visitors each month.

We take a maximum of ten adverts at any one time which all appear in the right-hand side of selected high traffic pages.  We place the adverts with theme specific content for better click through rates. Ads are rotated to give equal placement within the allotted space

Formats

Banner adverts of 330px by 250px, as .jpg

Rates

Please enquire about rates on a page impression basis.

Discounts are available for booking a series of ads.

What our advertisers say about us

"Charity clients are our specialisation so it’s essential that we have titles like Ethical Consumer who understand the charity marketplace. Consequently Ethical Consumer is a key part of my business".

Josie Austin, Inner Space Media

"We've advertised in Ethical Consumer for many years because it has an unsullied reputation as a champion of ethical values. And because it’s trusted by its readership we've found our advertising to be more effective".

Henry Richardson, The Phone Co-op

"With limited budgets, it’s important that the advertising we do is targeted, effective and good value for money which is what Ethical Consumer delivers. For us advertising in Ethical Consumer has been one of the most effective channels for reaching people who are passionate about sustainability".

Will Ferguson, Triodos Bank

Contact

To book adverts please contact Simon Birch, Advertising Manager via email using our contact form or telephone him on 0161 226 2929