Find ethical and sustainable trainers
This guide assesses the main players in the trainers market, such as Adidas, ASICS, New Balance, Nike, Puma, and Reebok, alongside a handful of sustainably-branded alternatives and a selection of secondhand stores. The core focus is on brands that design for sports, but there are plenty of more casual trainers and sneakers in the guide too.
The guide discusses what makes a sustainable and ethical pair of trainers, including the materials used, workers' rights, and climate impact. The Ethical Consumer scoring for trainers used eight bespoke rating categories to create a holistic view of a company and their policies and practices.
It will probably not come as a surprise that some of the big international brands score very badly, while specialist sustainable brands come at the top of the score table.
With scores ranging from 6 to over 90 (out of 100), there is scope to find more ethical trainers. The high scoring brands prioritise using more sustainable materials, supporting workers' rights, reducing their climate impact, and using fewer animal products (plus ensuring there are welfare policies in place for what they do use).
Overproduction and inequality in the trainers market
Nike remains the global leader in the trainer market, with just under a quarter of global market share, although its share has declined slightly over the last three years. It's still significantly ahead of runner up Adidas, which holds around 12%.
Twenty five billion pairs of trainers were produced globally in 2025, more or less three pairs for every human on the planet.
More trainers are clearly being made than people actually need. Why?
Naomi Klein's classic 1999 book No Logo used the trainer as the prime example of the “brand” economy: people were no longer buying “things”, they were buying “meaning”. “Nike isn’t a running shoe company; it is about the idea of transcendence through sports”. This value of a brand is crafted through sponsorship deals, celebrity collaborations, and other forms of prestige building, usually in the Global North – but the tough work of actually making the trainer happens in poorer countries with poor workers’ rights legislation.
The distance between the person wearing the shoe and the person making it has perhaps never felt wider.
Collectible old trainers sell at auctions at the price of rare artworks – but while penniless artists sometimes receive posthumous sympathy, the workers who stitch trainers that sell for over $1m at auction are probably never going to get credit. Many who stitched iconic trainers are still alive and working for poverty wages.