Best Buy Label

Our Best Buy Label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.

Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services. The Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

image: best buy label

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example, a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy Label. 

So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.

Find out more about our ratings system.

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Graphic with logos of brands using Best Buy Label

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Clothing & Shoes

Brothers We Stand

Online retailer selling ethical and sustainable menswear.

Product Guides: Alternative Clothes Shops


Online retailer for organic and ethically produced clothing.

Product Guides: Alternative Clothes Shops

Ethical Wares

Cruelty-free footware and clothing mail order company.

Product Guides: ShoesWalking Boots


The Hemp Trading Company is an award winning, ethically driven clothing label, specialising in eco-friendly, politically-conscious street-wear.

Product Guides: Ethical Clothes Shops, Ethical T-shirts




Launched in 1995, Ecotricity has built the most renewable capacity of any renewable energy company, mostly in wind.

Product Guides: Gas & Electricity

Good Energy

Advocating green energy by enabling homes and businesses to be part of a sustainable solution to climate change.

Product Guides: Gas SuppliersGas & Electricity

Heat Pumps


Scoring well across all Ethical Consumer's ratings including carbon management and reporting, Kensa also made the first ground source heat pump small and quiet enough to be installed in flats.

Product Guides: Heat Pumps

Solar Thermal

AES Solar

AES Solar has Ethical Consumer's best rating for protecting workers' rights in its supply chain and is also actively reducing its own carbon impact.

Product Guides: Solar Thermal

Ethical Online Retailers

Ethical Shop

New Internationalist's shopping site which helps charities and campaign groups raise money by selling ethical gifts and household goods.

Product Guides: Ethical Online Retailers

Veo World

A marketplace for consumers who care about the origins of the products they purchase, and a home for unique independent brands who create high-quality sustainable products.

Product Guides: Ethical Online Retailers

Features: Q&A: Veo World


Amberoot is an online sustainable lifestyle company which only sources fashion and .brands which are ethically responsible.

Product Guides: Ethical Online Retailers


Pioneering online fashion store that only sells ethical and sustainable lines.

Product Guides: Ethical Online Retailers

Food & Drink

Bird & Wild 

Fairtrade and organic coffee whose production benefits birds and other wildlife.

Product Guides: Food & Drink

Chocolat Madagascar

Organic, single origin, traceable Raisetrade chocolate, grown in Madagascar which ensures that much greater share of the value & profit is created in the country of origin.

Product Guides: Chocolate

Essential Trading

Organic and Fairtrade wholesaler who distribute sustainable, ecological and cruelty free products. 

Product Guides: Cooking OilToilet PaperRiceBaked Beans

Gusto Organic Soft Drinks

One of the few soft drinks companies whose products are both Fairtrade and organic.

Product Guides: Soft Drinks


A supermarket on a mission to break the mould by putting customers, suppliers and employees first.

Product Guides: Supermarkets

Kilombero rice from Just Trading Scotland

Fair Trade rice produced by the Kaporo Smallholder Farmer Association in Malawi.

Product Guides: Rice

Lucy Bee

Supplier of ethically-sourced organic and Fairtrade coconut oil and coconut milk.

Product Guides: Coconut Oil, Soya and non-dairy milk

Pacari Chocolates 

Made using organic ingredients, Pacari chocolates are also vegan and Fairtrade certified. Plus they're made in Ecuador meaning that unlike most other chocolates, more of the profit stays in the country. 

Product Guides: Chocolate

Qi Teas

Award-winning fairtrade and organic teas supplied by Herbal Health Ltd, a small independent company who trade directly with their farmers.

Product Guides: Tea

Suma Wholefoods

Uk's largest workers' cooperative and wholesalers of Organic, Vegan, Vegetarian and specialist foods.

Product Guides: BeerGround CoffeeDog FoodFruit JuiceHousehold CleanersLaundry DetergentWashing PowderRiceShampooSpreadsSoapToilet CleanerToilet PaperCooking Oil


By promoting their fair trade and organically produced food, Zaytoun supports farming communities in Palestine.

Product Guides: Olive Oil

Health & Beauty

Bloom & Nora

A high quality and environmentally-friendly reusable menstrual pad brand.

Product Guides: Menstrual Products

Conscious Skincare

A skincare range which makes natural and organic skincare.

Product Guides: Skincare, Shaving Gel & Foam, Shower Gel, Soap, Shampoo


Family run business producing organic and vegan perfumes.

Product Guides: Health & Beauty

Friendly Soap

Handmade soap that's vegan and animal-friendly and because it doesn't use any palm oil it's also good news for orangutans.

Product Guides: Soap Bars

Kingfisher Toothpaste

Produces natural toothpaste which contains no artificial sweetners, flavourings, colourings or preservatives. 

Product Guides: Toothpaste

Lucy Bee

Supplier of ethically-sourced organic, cruelty-free and fair trade coconut soap.

Product Guides: Soap


Original silicone menstrual cap which is the healthy alternative to tampons and pads. 

Product Guides: Menstrual Products

Neal's Yard Remedies

One of the UK's leading retailers of organic natural health and beauty products.

Product Guides: Skincare productsperfume & aftershave, sunscreen, shower gel

Queenie Organics

One of the first cosmetic companies not to use palm oil in any of its products, Queenie Organics is also 100% organic and vegan.

Product Guides: Skincare

Tots Bots

Award-winning reusable nappies, reusable baby wipes and accessories.

Product Guides: Nappies


Weleda is a company that produces both natural organic beauty products.

Product Guides: Deodorant, Toothpaste, Skincare, Shower Gel, Shaving Gel, Shampoo, Soap, Perfume

Home & Garden


Bio-D produces eco-friendly household cleaning products. All products are from sustainable, naturally-derived raw materials and are free from synthetic chemicals, preservatives, enzymes and synthetic perfumes. 

Product Guides: Household CleanersDishwasher DetergentWashing PowderLaundry DetergentToilet Cleaner

Features: Company Q&A


Organic and vegan household cleaning products. 

Product Guides: Household CleanersLaundry DetergentWashing PowderToilet Cleaner



Online investment platform that aims to benefit both people and the environment whilst giving investors a healthy return.

Product Guides: Ethical Investment Funds

Ecology Building Society

Building a greener society through sustainable mortgages, ethical savings, affordable housing and mutuals. 

Product Guides: Ethical MortgagesSavings AccountsCash ISAs

Energise Africa

Accelerating progress towards the achievement of universal access to affordable clean electricity.

Product Guides: Innovative Finance ISAs

Triodos Bank UK

Triodos Bank is one of the world's leading sustainable banks and one of the most ethical companies that Ethical Consumer ranks and rates in its product guides. Its mission is “to make money work for positive social, environmental and cultural change.”

Product Guides: Carbon Divestment, Ethical Investment Funds, Current Accounts, Current Accounts for Small Businesses and Charities, Cash ISAs, Savings Accounts, Innovative Finance ISAs


Ethical investment fund focused on the opportunities created by the transition to a low-carbon and sustainable economy.

Product Guides: Ethical Investment Funds

Phone and Broadband


Ecotalk is a Best Buy for mobile phone networks because it’s owned by renewable electricity company Ecotricity, another one of our Best Buy companies. Ecotalk also gets our best rating for tax avoidance, a practice widespread in this industry.

Product Guides: Email Providers, Broadband, Mobile Networks

Green ISP

Not-for-profit Internet Services Provider (IPS) with sustainability at the heart of their business model. 

Product Guides: Broadband


An ethical Internet Service Provider that has been in business since 1986. 

Product Guides: Email ProvidersBroadbandMobile Phone Networks

The Phone Coop

The ethical phone, broadband and mobile provider which is owned by its customers. 

Product Guides:  Mobile Phone NetworksBroadband


With a strong commitment to privacy, Runbox is a Norwegian-based e-mail provider which runs on 100 per cent renewable energy.

Product Guides: Email Providers, Broadband, Mobile Phone Networks

Ethical Consumer Research & Consultancy Services

With over 25 years experience of offering flexible and creative solutions to businesses and NGO's, our research team can help your organisation to manage risk, get ahead of the curve on sustainability issues, and work with consumers to have real impact.

Discover how we can help your organisation