Best Buy Label

Our Best Buy Label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.

Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services. The Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

image: best buy label

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example, a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy Label. 

So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.

Find out more about our ratings system.

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Logos: best buy label

Clothing & Shoes

Brothers We Stand

Online retailer selling ethical and sustainable menswear
Product Guide: Alternative Clothes Shops

Cock & Bull Menswear

A small UK independent clothing label producing ethical and sustainable menswear.
Product Guide: Alternative Clothes Shops 


Online retailer for organic and ethically produced clothing. 
Product Guide: Alternative Clothes Shops

Eco Vegan Shoes

One of Europe's leading providers of 100% vegan footwear.
Product Guides: Shoes

Ethical Wares

Cruelty-free footware and clothing mail order company. 

Product Guides: ShoesWalking Boots


A pioneering ethical fashion brand which only uses organic and sustainable materials.

Product Guides: Alternative Clothes Shops


Manufacturer of high performance outdoor clothing that is ethically sourced. 

Product Guides: Waterproof JacketsFleeces




As the UK's first not-for-profit gas and electricity provider, Ebico structures its pricing so as not to penalise low income households.

Product Guides: Gas & Electricity

Good Energy

Advocating green energy by enabling homes and businesses to be part of a sustainable solution to climate change. 

Product Guides: Gas SuppliersGas & Electricity


Ethical Online Retailers

Ethical Shop 

New Internationalist's shopping site which helps charities and campaign groups raise money by selling ethical gifts and household goods.

Product Guide: Ethical Online Retailers

Veo World

Ethical Online Retailer

A marketplace for consumers who care about the origins of the products they purchase, and a home for unique independent brands who create high-quality sustainable products.

Feature: Q&A: Veo World

Food & Drink

Benevo Pet Food 

Independent producer of cruelty-free, vegetarian and vegan pet food. 
Product Guides: Dog Food

Essential Trading

Organic and Fairtrade wholesaler who distribute sustainable, ecological and cruelty free products. 

Product Guides: Cooking OilToilet PaperRiceBaked Beans

Fry Group Foods

Family business that produce a variety of different protein alternatives to meat. 

Product Guide: Vegetarian burgers and sausages

Lucy Bee

Supplier of ethically-sourced organic and Fairtrade coconut oil
Product Guides: Coconut Oil

Qi Teas

Award-winning fairtrade and organic teas supplied by Herbal Health Ltd, a small independent company who trade directly with their farmers.
Product Guide: Tea

Revolver World

Fairtrade and organic coffees
Product Guide: Ground Coffee

Suma Wholefoods

Uk's largest workers' cooperative and wholesalers of Organic, Vegan, Vegetarian and specialist foods.

Product Guides: BeerGround CoffeeFruit JuiceHousehold CleanersLaundry DetergentWashing PowderRiceShampooSpreadsSoapToilet CleanerToilet PaperCooking Oil


By promoting their fair trade and organically produced food, Zaytoun supports farming communities in Palestine. 
Product Guide: Olive Oil


Health & Beauty

Conscious Skincare

A skincare range which makes natural and organic skin care.

Product Guides: SkincareShaving Gel & FoamShower GelSoapShampoo

Faith in Nature

Sustainable and ecological cosmetics and toiletries. 

Product Guides: ShampooDishwasher DetergentLaundry DetergentShower Gel, Soap BarsWashing Up LiquidSkincareDeodorant

Friendly Soap

Handmade soap that's vegan and animal-friendly and because it doesn't use any palm oil it's also good news for orangutans. 
Product Guides: Soap Bars

Green People

Natural and organic beauty products. 

Product Guides: Make UpDeodorantSkincareShampooToothpasteSunscreenShower Gel

Kingfisher Toothpaste

Produces natural toothpaste which contains no artificial sweetners, flavourings, colourings or preservatives. 

Product Guide: Toothpaste

Kings Vegan Grooming

Kings is an ethical aftershave and grooming brand with a mission – “to empower men to live healthier and happier lives”.

Product Guide: Perfume & Aftershave

Lucy Bee

Supplier of ethically-sourced organic, cruelty-free and fair trade coconut soap
Product Guides: Soap


Original silicone menstrual cap which is the healthy alternative to tampons and pads. 

Product Guide: Sanitary Protection

Neal's Yard Remedies

One of the UK's leading retailers of organic natural health and beauty products. 
Product Guide: Skincare productsperfume & aftershavemake upsunscreen, shower gel


Home & Garden

Auro UK

Auro UK produces sustainable eco paints and wood finishes. All products are certified organic and are CO2 neutral. 

Product Guide: Gloss Paint, Emulson Paint


Bio-D produces eco-friendly household cleaning products. All products are from sustainable, naturally-derived raw materials and are free from synthetic chemicals, preservatives, enzymes and synthetic perfumes. 

Product Guides: Household CleanersDishwasher DetergentWashing PowderLaundry DetergentToilet Cleaner

Spotlight: Company Q&A


Organic and vegan household cleaning products. 

Product Guides: Household CleanersLaundry DetergentWashing PowderToilet Cleaner


Ecology Building Society

Building a greener society through sustainable mortgages, ethical savings, affordable housing and mutuals. 

Product Guides: Ethical MortgagesSavings AccountsCash ISAs

Charity Bank

An ethical bank that uses its savers' money to lend to charities and social enterprises.

Product Guides: Carbon Divestment,  Cash ISAsSavings Accounts

Triodos Bank

Triodos Bank is one of the world's leading sustainable banks, and one of the most ethical companies that Ethical Consumer ranks and rates in its product guides. Its mission is “to make money work for positive social, environmental and cultural change.”

Product Guides: Carbon Divestment, Ethical Investment FundsCurrent AccountsCurrent Accounts for Small Businesses and CharitiesCash ISAsSavings AccountsInnovative Finance ISAs

Phone and Broadband

Green ISP

Not-for-profit Internet Services Provider (IPS) with sustainability at the heart of their business model. 

Product Guide: Broadband


An ethical Internet Service Provider that has been in business since 1986. 
Product Guides: Email ProvidersBroadbandMobile Networks

The Phone Coop

The ethical phone, broadband and mobile provider which is owned by its customers. 

Product Guides:  Mobile Phone NetworkBroadband