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Best Buy Label

Our Best Buy Label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.

Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services. The Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

image: best buy label

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example, a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy Label. 

So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.

Find out more about our ratings system.

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Logos of Ethical Consumer Best Buy Label brands

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Clothing & Shoes

Brothers We Stand

Online retailer selling ethical and sustainable menswear
Shopping guides: Ethical Clothing Brands


Online retailer for organic and ethically produced clothing. 
Shopping guides: Ethical Clothing Brands, Ethical T-shirts

Ethical Wares

Cruelty-free footware and clothing mail order company.
Shopping guides: Shoes


The Hemp Trading Company is an award winning, ethically driven clothing label, specialising in eco-friendly, politically-conscious street-wear.
Shopping guides: Ethical Clothing Brands, Ethical T-shirts


100 Green

An independent sustainable energy company, 100Green sells 100% Ofgem-certified green and renewable electricity and gas to homes, businesses and organisations in the UK.

Shopping guides: Gas & Electricity


Launched in 1995, Ecotricity has built the most renewable capacity of any renewable energy company, mostly in wind.
Shopping guides: Gas & Electricity

Good Energy

Advocating green energy by enabling homes and businesses to be part of a sustainable solution to climate change.
Shopping guides: Gas & Electricity

Heat Pumps


Scoring well across all Ethical Consumer's ratings including carbon management and reporting, Kensa also made the first ground source heat pump small and quiet enough to be installed in flats.

Shopping guides: Heat Pumps




A small independent business providing audio books without subscription, xigxag take on the global domination of Amazon from their Cornwall base.
Shopping guides: Bookshops

Online retailers

Ethical Shop

New Internationalist's shopping site which helps charities and campaign groups raise money by selling ethical gifts and household goods.

Shopping guides: Ethical Online Retailers

Green Stationery Company

One of the UK's first suppliers of recycled paper and green office supplies. Also sells some refreshments like tea, coffee, sugar (some fair trade and organic), and cruelty-free cleaning supplies.

Shopping guides: Ethical Online Retailers

Veo World

A marketplace for consumers who care about the origins of the products they purchase, and a home for unique independent brands who create high-quality sustainable products.

Shopping guides: Ethical Online Retailers

Features: Q&A: Veo World

Food & Drink

Bird & Wild 

Fairtrade and organic coffee whose production benefits birds and other wildlife.

Shopping guides: Coffee

Chocolat Madagascar

Organic, single origin, traceable Raisetrade chocolate, grown in Madagascar which ensures that much greater share of the value & profit is created in the country of origin.

Shopping guides: Chocolate

Essential Trading

Organic and Fairtrade wholesaler who distribute sustainable, ecological and cruelty free products. 

Shopping guides: Cooking OilToilet PaperRiceBaked Beans

Kilombero rice from Just Trading Scotland

Fair Trade rice produced by the Kaporo Smallholder Farmer Association in Malawi.

Shopping guides: Rice

Lucy Bee

Supplier of ethically-sourced organic and Fairtrade coconut oil.

Shopping guides: Coconut Oil,

Pacari Chocolates 

Made using organic ingredients, Pacari chocolates are also vegan and fair trade. Plus they're made in Ecuador meaning that unlike most other chocolates, more of the profit stays in the country. 

Shopping guides: Chocolate

Suma Wholefoods

UK's largest workers' cooperative and wholesalers of Organic, Vegan, Vegetarian and specialist foods.

Shopping guides: BeerGround CoffeeDog FoodFruit JuiceHousehold CleanersLaundry DetergentWashing PowderRiceShampooSpreadsSoapToilet CleanerToilet PaperCooking Oil\

Source Climate Change Coffee

Every bag of Source Climate Change organic coffee has a unique tracking number allowing shoppers to find out how communities and forests benefit from every purchase.

Shopping guides: Coffee


By promoting their fair trade and organically produced food, Zaytoun supports farming communities in Palestine. 

Shopping guides: Olive Oil

Health & Beauty

Conscious Skincare

A skincare range which makes natural and organic skincare.

Shopping guides: Skincare, Shower Gel, Soap, Shampoo


Family run business producing organic and vegan perfumes.

Shopping guides: Perfume & aftershave

Friendly Soap

Handmade soap that's vegan and animal-friendly and because it doesn't use any palm oil it's also good news for orangutans. 

Shopping guides: Soap Bars

Kingfisher Toothpaste

Produces natural toothpaste which contains no artificial sweetners, flavourings, colourings or preservatives. 

Shopping guides: Toothpaste

Lucy Bee

One of the most ethical companies that Ethical Consumer rates, all Lucy Bee's coconut oil is organic and Fairtrade. All their health and beauty products are organic, vegan, cruelty free and fair trade.

Shopping guides: Deodorant, Skincare, Soap

Queenie Organics

One of the first cosmetic companies not to use palm oil in any of its products, Queenie Organics is also 100% organic and vegan.

Shopping guides: Skincare

Home & Garden


Bio-D produces eco-friendly household cleaning products. All products are from sustainable, naturally-derived raw materials and are free from synthetic chemicals, preservatives, enzymes and synthetic perfumes. 

Shopping guides: Household CleanersDishwasher DetergentWashing-up LiquidLaundry DetergentToilet Cleaner

Features: Company Q&A

Friendly Chemical Co.

The Friendly Chemical Co. reduces waste by using refillable bottles and also scores best Ethical Consumer rating for carbon and environmental management and palm oil sourcing. The Miniml brand is in our shopping guides.

Shopping guides: Dishwasher Detergent, Laundry Detergent, Shower Gel, Toilet Cleaners, Washing-up Liquid


Organic and vegan household cleaning products. 

Shopping guides: Household CleanersLaundry DetergentWashing PowderToilet Cleaner

Honest Supplies

All of Honest Supplies toilet paper is made from 100% post consumer recycled material sourced from the UK.

Shopping guides: Toilet paper


SESI makes sustainable cleaning products that helps shoppers ditch single-use plastic bottles in favour of refills. The company scores Ethical Consumer's best rating for animal testing and carbon management.

Shopping guides: Dishwasher Detergents, Household Cleaners, Laundry Detergents, Shower Gel, Skin Care, Toilet Cleaners, Washing-up Liquid


Big Exchange

Co-founded by The Big Issue, The Big Exchange is one of the UK's leading ethical investment companies and provides a genuinely ethical Stocks & Shares ISA.

Shopping guides: Stocks & Shares ISA

Ecology Building Society

Building a greener society through sustainable mortgages, ethical savings, affordable housing and mutuals. 

Shopping guides: Ethical MortgagesSavings AccountsCash ISAs


Ethex is an ethical investment platform providing investment opportunities in a wide range of projects and businesses that have a positive impact on people and the environment.

Shopping guides: Innovative Finance ISAs

Naturesave Insurance

A pioneering insurance broker, Naturesave offers ethical insurance for homes, businesses and charities.

Shopping guide: Insurance

Triodos Bank UK

Triodos Bank is one of the world's leading sustainable banks and one of the most ethical companies that Ethical Consumer ranks and rates in its product guides. Its mission is “to make money work for positive social, environmental and cultural change.”

Shopping guides: Carbon Divestment, Ethical Investment Funds, Current Accounts, Current Accounts for Small Businesses and Charities, Cash ISAs, Savings Accounts, Innovative Finance ISAs


Ethical investment fund focused on the opportunities created by the transition to a low-carbon and sustainable economy.

Shopping guides: Ethical Investment Funds

Phone, Broadband and Email


Ecotalk is a Best Buy for mobile phone networks because it’s owned by renewable electricity company Ecotricity, another one of our Best Buy companies. Ecotalk also gets our best rating for tax avoidance, a practice widespread in this industry.

Shopping guides: Email Providers, Broadband, Mobile Networks


Made from Fairtrade and recycled materials, Fairphone 4 allows you to upgrade parts yourself so you can keep it for longer making it the most ethical mobile phone you can buy.

Fairphone is our only best buy in the mobile phones guide.

Shopping guides: Mobile phones

The Fairphone and contracts are available in the UK from YourCoop.

Green ISP

Not-for-profit Internet Services Provider (IPS) with sustainability at the heart of their business model. 

Shopping guides: Broadband


An ethical Internet Service Provider that has been in business since 1986. 

Shopping guides: Email ProvidersBroadbandMobile Networks


With a strong commitment to privacy, Runbox is a Norwegian-based e-mail provider which runs on 100 per cent renewable energy.

Shopping guides: Email Providers


Independent Hostels UK

One of the largest network of hostels and bunkhouses in England, Scotland and Wales, Independent Hostels UK scored our best rating for carbon management and work with their accommodation providers to cut their emissions too.

Shopping guides: Travel booking companies

Ethical Consumer Research & Consultancy Services

With over 25 years experience of offering flexible and creative solutions to businesses and NGO's, our research team can help your organisation to manage risk, get ahead of the curve on sustainability issues, and work with consumers to have real impact.

Discover how we can help your organisation

Shopping Guides

Find all our shopping guides in one place - from baked beans to wine, via banks and mobile phones!

Our guides provide analysis of the ethical and environmental issues, along with recommended brands, best buys, and our unique Ethiscore.

Ethical shopping guides