Best Buy Label

Our Best Buy Label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.

Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services. The Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

image: best buy label

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example, a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy Label. 

So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.

Find out more about our ratings system.

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Logos: best buy label

The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:

Clothing & Shoes

Brothers We Stand

Online retailer selling ethical and sustainable menswear
Product Guides: Alternative Clothes Shops

www.brotherswestand.com

Earthmonk

Online retailer for organic and ethically produced clothing. 
Product Guides: Alternative Clothes Shops

https://earthmonk.guru/

Ethical Wares

Cruelty-free footware and clothing mail order company.

Product Guides: ShoesWalking Boots
 

www.ethicalwares.com

Energy

Ebico

As the UK's first not-for-profit gas and electricity provider, Ebico structures its pricing so as not to penalise low income households.

Product Guides: Gas & Electricity

https://ebico.org.uk/

Good Energy

Advocating green energy by enabling homes and businesses to be part of a sustainable solution to climate change. 

Product Guides: Gas SuppliersGas & Electricity
 

www.goodenergy.co.uk

Ethical Online Retailers

Ethical Shop 

New Internationalist's shopping site which helps charities and campaign groups raise money by selling ethical gifts and household goods.

Product Guides: Ethical Online Retailers
 

www.ethicalshop.org

Veo World

A marketplace for consumers who care about the origins of the products they purchase, and a home for unique independent brands who create high-quality sustainable products.

Product Guides: Ethical Online Retailers

Features: Q&A: Veo World
 

https://www.veo.world/

Acala

Online store offering an extensive range of natural, organic and vegan health and beauty products from leading brands.

Product Guides: Ethical Online Retailers
 

https://acalaonline.com/

Amberoot

Amberoot is an online sustainable lifestyle company which only sources fashion and .brands which are ethically responsible.

Product Guides: Ethical Online Retailers

https://www.amberoot.com/

Earthmonk

Pioneering online fashion store that only sells ethical and sustainable lines.

Product Guides: Ethical Online Retailers
 

https://earthmonk.guru/

Food & Drink

Bird & Wild 

Fairtrade and organic coffee whose production benefits birds and other wildlife.

Product Guides: Food & Drink

https://birdandwild.co.uk

Essential Trading

Organic and Fairtrade wholesaler who distribute sustainable, ecological and cruelty free products. 

Product Guides: Cooking OilToilet PaperRiceBaked Beans
 

www.essential-trading.co.uk

Lucy Bee

Supplier of ethically-sourced organic and Fairtrade coconut oil and coconut milk.
Product Guides: Coconut Oil, Soya and non-dairy milk

www.lucybee.com

Qi Teas

Award-winning fairtrade and organic teas supplied by Herbal Health Ltd, a small independent company who trade directly with their farmers.
Product Guides: Tea

www.qi-teas.com

Suma Wholefoods

Uk's largest workers' cooperative and wholesalers of Organic, Vegan, Vegetarian and specialist foods.

Product Guides: BeerGround CoffeeDog FoodFruit JuiceHousehold CleanersLaundry DetergentWashing PowderRiceShampooSpreadsSoapToilet CleanerToilet PaperCooking Oil
 

www.suma.coop

Zaytoun

By promoting their fair trade and organically produced food, Zaytoun supports farming communities in Palestine. 
Product Guides: Olive Oil

www.zaytoun.org

Health & Beauty

Conscious Skincare

A skincare range which makes natural and organic skincare.

Product Guides: Skincare, Shaving Gel & Foam, Shower Gel, Soap, Shampoo
 

www.conscious-skincare.com

CutleCrap

100% natural bodycare products

Product Guides: Health & Beauty

https://cutlecrap.com/

Flaya

Family run business producing organic and vegan perfumes.

Product Guides: Health & Beauty

https://flaya.co.uk

Friendly Soap

Handmade soap that's vegan and animal-friendly and because it doesn't use any palm oil it's also good news for orangutans. 
Product Guides: Soap Bars
 

www.friendlysoap.co.uk

Green People

Natural and organic beauty products. 

Product Guides: Make UpDeodorantSkincareShampooToothpasteSunscreenShower Gel
 

www.greenpeople.co.uk

Kingfisher Toothpaste

Produces natural toothpaste which contains no artificial sweetners, flavourings, colourings or preservatives. 

Product Guides: Toothpaste

www.kingfishertoothpaste.co.uk

Kings Vegan Grooming

Kings is an ethical aftershave and grooming brand with a mission – “to empower men to live healthier and happier lives”.

Product Guides: Perfume & Aftershave

www.kings-grooming.com/

Lucy Bee

Supplier of ethically-sourced organic, cruelty-free and fair trade coconut soap.
Product Guides: Soap

www.lucybee.com

Mooncup

Original silicone menstrual cap which is the healthy alternative to tampons and pads. 

Product Guides: Sanitary Products

www.mooncup.co.uk

Neal's Yard Remedies

One of the UK's leading retailers of organic natural health and beauty products. 
Product Guides: Skincare productsperfume & aftershavemake upsunscreen, shower gel

www.nealsyardremedies.com

Home & Garden

Bio-D

Bio-D produces eco-friendly household cleaning products. All products are from sustainable, naturally-derived raw materials and are free from synthetic chemicals, preservatives, enzymes and synthetic perfumes. 

Product Guides: Household CleanersDishwasher DetergentWashing PowderLaundry DetergentToilet Cleaner

Features: Company Q&A
 

www.biodegradable.biz

Greenscents

Organic and vegan household cleaning products. 

Product Guides: Household CleanersLaundry DetergentWashing PowderToilet Cleaner
 

www.greenscents.co.uk

Money

Abundance

Online investment platform that aims to benefit both people and the environment whilst giving investors a healthy return.

Product Guides: Ethical Investment Funds

https://www.abundanceinvestment.com/

Ecology Building Society

Building a greener society through sustainable mortgages, ethical savings, affordable housing and mutuals. 

Product Guides: Ethical MortgagesSavings AccountsCash ISAs
 

www.ecology.co.uk

Charity Bank

An ethical bank that uses its savers' money to lend to charities and social enterprises.

Product Guides: Carbon DivestmentCash ISAs, Savings Accounts
 

www.charitybank.org

Triodos Bank

Triodos Bank is one of the world's leading sustainable banks and one of the most ethical companies that Ethical Consumer ranks and rates in its product guides. Its mission is “to make money work for positive social, environmental and cultural change.”

Product Guides: Carbon Divestment, Ethical Investment Funds, Current Accounts, Current Accounts for Small Businesses and Charities, Cash ISAs, Savings Accounts, Innovative Finance ISAs
 

www.triodos.co.uk

WHEB

Ethical investment fund focused on the opportunities created by the transition to a low-carbon and sustainable economy.

Product Guides: Ethical Investment Funds

http://www.whebgroup.com/

Phone and Broadband

Green ISP

Not-for-profit Internet Services Provider (IPS) with sustainability at the heart of their business model. 

Product Guides: Broadband

www.greenisp.net

GreenNet

An ethical Internet Service Provider that has been in business since 1986. 
Product Guides: Email ProvidersBroadbandMobile Networks
 

www.gn.apc.org

The Phone Coop

The ethical phone, broadband and mobile provider which is owned by its customers. 

Product Guides:  Mobile Phone NetworkBroadband

www.thephone.coop