What do you think is the most important aspect of Bio-D?
I’d say that the most important thing is our commitment to offering safer alternatives to standard cleaning products that don’t cost considerably more. We would never ‘price out’ potential customers who want or need our products, whether it’s someone who wants our furniture polish because it adheres to strict vegan guidelines or a parent who needs our laundry liquid because it’s the only thing that doesn’t exacerbate their child’s eczema. We always check our prices against our competition, ensuring our products are affordable while still delivering on quality.
If you had to sum up the ethos of Bio-D in two sentences, what would it be?
Bio-D is committed to creating products that are effective, natural and safe, and which don’t cost the earth. We’re environmentally responsible and ethically conscientious and make all our products in the UK.
Have you ever had to make a business decision that challenged your ethical standpoint?
No. Our whole reason for operating is to provide an alternative solution, and so from the start we sought to work only with like-minded companies that share our ethics. Having this clear vision means we’ve never been in a situation where our values could have been compromised.
Where can consumers find your products?
On our website, through other online sites and in selected Oxfam stores and independent stores on the High Street.