Chocolate purchasing at Easter now rivals Christmas sales because of the growing popularity for Easter Eggs. Seasonal chocolate accounts for the largest share of sales with 65% of consumers buying chocolate for Easter compared with 64% at Christmas.
The Real Cocoa Crisis
Over half of the world’s cocoa is produced in the Ivory Coast and Ghana. The industry has been plagued by reports that hundreds of thousands of children, as young as 10, work on the cocoa farms. The industry has committed to a 70% decrease in the amount of cocoa being produced with the worst forms of child labour in these countries by 2020.
Anti-slavery campaigning group STOP THE TRAFFIK has been campaigning for the end to child labour in cocoa supply chains since 2006. The table below, which is based on STOP THE TRAFFIK’s methodology, highlights the current situation across the industry.
It shows that while some of the larger brands have begun to use ethically certified schemes in some products, they still have a long way to go before they introduce 100% certification across all their brands.
Instead, it is encouraging to see ethical companies sitting at the top of the scoretable, showing a genuine commitment to producing responsibly-sourced chocolate.