We make it easy to find the most ethical health and beauty products. Our shopping guides investigate a range of issues such as animal testing, plastic pollution, palm oil and toxic chemicals so you can find the most responsible companies and brands. We also cover unethical practices in the cosmetics industry, and spotlight the most sustainable brands in our news and features.
We have focused on three major issues that crop up in this industry; the controversial sourcing of Mica, the use of toxic ingredients and animal testing.
There has been an explosion of green beauty brands. We celebrate these brands and help you avoid the greenwash:
We always check the ethics of our advertisers
In this guide we investigate, score and rank the ethical and environmental record of 46 brands of deodorants
We also look at the problem with parabens, animal testing, shine a spotlight on the ethics of Unilever and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 70 brands of perfume and aftershave.
We also look at vegan brands, toxic ingredients, animal testing, shine a spotlight on the ethics of L’Oréal and give our Best Buy recommendations.
View guide
How to find an eco-friendly, cruelty free or vegan brand of shampoo.
In this guide we investigate, score and rank the ethical and environmental record of 77 brands of shampoo
We also look at tax avoidance, palm oil, 'no poo' alternatives and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 58 brands of soap bars, liquid soaps and handwash.
We look at whether bars or liquids are more environmentally friendly, vegan and cruelty-free soaps, organic soaps, palm oil, plastics, which brands contain toxic chemicals, and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 62 brands of make-up
We also look at toxic chemicals, animal testing, shine a spotlight on the ethics of PHB Ethical Beauty and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 25 nappy brands.
We also look at disposable, biodegradable and reusable nappies, cotton sourcing, toxic chemicals and timber sourcing, shine a spotlight on Procter and Gamble (who own Pampers) and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 71 over-the-counter medicine brands, like painkillers and cough and cold remedies.
We also look at animal testing and tax avoidance, shine a spotlight on the ethics of GlaxoSmithKline (GSK) and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 39 sanitary product brands.
We also look at cotton sourcing, tax avoidance and animal testing, shine a spotlight on the ethics of Lunapads and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 61 shower gel brands.
We also look at animal testing, toxic chemicals, shine a spotlight on the ethics of Lush and give our recommended buys.
View guide
In this guide we investigate, score and rank the ethical and environmental record of 70 brands of skincare products
We also look at toxic chemicals, vegan and organic options, shine a spotlight on the ethics of L'Oreal and give our recommended buys.
View guide
We investigate, score and rank the ethical and environmental record of 32 sunscreen brands
Chemical versus mineral sunscreen, vegan suncream, eco-friendly and reef-safe sunscreen, non toxic sun lotions, the SPF labelling system, and our recommended buys.
View guide
In this guide, we investigate, score, and rank the ethical and environmental record of 39 brands of toothpaste and mouthwash.
We also look at toxic ingredients, vegan brands, spotlight on Colgate-Palmolive, and give our recommended buys.
View guide
