We make it easy to find the most ethical health and beauty products. Our shopping guides investigate a range of issues such as animal testing, plastic pollution, palm oil and toxic chemicals so you can find the most responsible companies and brands. We also cover unethical practices in the cosmetics industry, and spotlight the most sustainable brands in our news and features.
We have focused on three major issues that crop up in this industry; the controversial sourcing of Mica, the use of toxic ingredients and animal testing.
There has been an explosion of green beauty brands. We celebrate these brands and help you avoid the greenwash:
We always check the ethics of our advertisers
Finding ethical, natural and eco friendly deodorants, with recommended brands and ones to avoid.
We look at the problem with the terms natural and organic, which brands avoid animal testing, what harmful chemicals may be in deodorants and rate 49 brands for their ethical and environmental records.
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Finding eco friendly nappies: ratings for 20 nappy brands, with recommended buys and what to avoid.
Is there such thing as a biodegradable nappy? What's the most sustainable option? We rate major nappy brands as well as small eco brands. We look at disposable, biodegradable and reusable nappies, composting, plastics, toxic chemicals, and timber and bamboo sourcing.
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In this guide we investigate, score and rank the ethical and environmental record of 70 brands of perfume and aftershave.
We also look at vegan brands, toxic ingredients, animal testing, shine a spotlight on the ethics of L’Oréal and give our Best Buy recommendations.
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How to find natural, organic, vegan and independent shampoos which are eco friendly.
In this guide we investigate, score and rank the ethical and environmental record of 86 brands of shampoo
We also look at palm oil, chemical free shampoo, solid bars versus liquid, shampoo for different hair types, and give our recommended buys.
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In this guide we investigate, score and rank the ethical and environmental record of 58 brands of soap bars, liquid soaps and handwash.
We look at whether bars or liquids are more environmentally friendly, vegan and cruelty-free soaps, organic soaps, palm oil, plastics, which brands contain toxic chemicals, and give our recommended buys.
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Finding ethical vitamins and supplements: ratings for 23 brands, with recommended buys and brands to avoid.
Are there vegan vitamins and supplements? Are supplements organic and free from palm oil? We rate major vitamin brands as well as small eco brands. We look at packaging, misleading marketing, sugar levels and animal ingredients.
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Finding natural and cruelty-free makeup and cosmetics: ratings for 56 makeup brands, with recommended buys and what to avoid.
We rate the major brands like Bobbi Brown, Elizabeth Arden and Boots No 7, as well as smaller eco brands, and look at which makeup brands are vegan, if there is organic makeup, and how to avoid toxic chemicals in your cosmetics.
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In this guide we investigate, score and rank the ethical and environmental record of 71 over-the-counter medicine brands, like painkillers and cough and cold remedies.
We also look at animal testing and tax avoidance, shine a spotlight on the ethics of GlaxoSmithKline (GSK) and give our recommended buys.
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In this guide we investigate, score and rank the ethical and environmental record of 39 sanitary product brands.
We also look at cotton sourcing, tax avoidance and animal testing, shine a spotlight on the ethics of Aisle (formerly Lunapads) and give our recommended buys.
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In this guide we investigate, score and rank the ethical and environmental record of 61 shower gel brands.
We also look at animal testing, toxic chemicals, shine a spotlight on the ethics of Lush and give our recommended buys.
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Finding natural, organic and vegan skincare: ratings for 88 brands with recommended buys and brands to avoid.
We also look at toxic chemicals, plastic packaging, if brands are using palm oil, shine a spotlight on the ethics of Avalon Organics and JĀSÖN, and look at which brands are still involved with animal testing.
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We investigate, score and rank the ethical and environmental record of 32 sunscreen brands
Chemical versus mineral sunscreen, vegan suncream, eco-friendly and reef-safe sunscreen, non toxic sun lotions, the SPF labelling system, and our recommended buys.
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Finding natural, organic and vegan toothpaste: ratings for 40 brands of toothpaste, with recommended brands and brands to avoid.
We rate the big toothpaste brands like Colgate and Sensodyne, how to avoid plastic packaging, and which brands sell vegan toothpaste.
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