Leaping Bunny is the leading certification when it comes to finding cruelty-free products.
Under the label, an entire brand must have a ‘fixed-cut-off date’ to ensure animal testing of ingredients is not taking place. (See ‘What is a fixed cut-off date? in our introduction to animal testing policies).
Both raw materials and ingredients suppliers must be checked annually. The brands are then audited every 2-3 years by Leaping Bunny to make sure these processes are taking place.
Unfortunately animal testing is sometimes required by law, something which Leaping Bunny permits under its standard. But it does try to minimise the risk that brands are using this as a convenient caveat, something no other label explicitly does.
Vegans might want to be aware that a Leaping Bunny symbol does not mean the product is vegan, as it only concerned with animal testing, not inclusion of animal ingredients. Find out what animal products might be in our cosmetics in our separate article
To compare other cruelty-free certifications, read our quick guide >