Boycott Amazon

Since 2012, Ethical Consumer has been calling for a boycott of the company over its tax avoidance which costs the UK millions in public funds every year.

Our featured guides such as bookshops and online retailers are focused on helping you avoid Amazon, and to take pleasure in supporting the good guys – the ethical alternatives that are challenging its online monopoly.

Below we outline three of the main reasons why we are calling for a boycott of Amazon.

1. Amazon's tax avoidance

We estimate that Amazon's tax avoidance could have cost the UK economy around half a billion pounds in 2021.

Ethical Consumer has calculated that, in 2021, up to half a billion pounds (£500,000,000) could have been lost to the UK public purse from the corporation tax avoidance of Amazon alone. This amount could have paid for:

• a £500 payment to the poorest one million UK households to help with rising fuel bills, or
• raising the much criticised 'up to' 3% proposed pay rises for health service staff in 2022 by an additional 1%, or
• a £10,000 investment in insulating the homes of 50,000 pensioners in the worst fuel poverty, which could also reduce UK CO2 emissions by around 100,000 tonnes

Amazon is paying a fraction of what it owes

Amazon publishes limited information about its finances. Estimating the total amount of tax the company should have paid is therefore a difficult task. 

However our figures suggest that Amazon should have paid between £228m and £634m in 2021. According to the most recent figures, because of its aggressive tax avoidance strategies, Amazon is likely to pay around £22m - just 4.2% of the £500m that might be expected.

Amazon has recently been making a lot of noise about how much it raises in other taxes like VAT and National Insurance for the UK economy. Yet, in reality, any shop would have to pay these amounts: by replacing other independent stores (remember the high street?) Amazon is not increasing the overall amount paid to the public purse. It is instead taking business away from companies that would have paid some corporation tax on their profits as well.

Amazon is helping to build an economy where not everyone contributes to vital public services. Instead excess profits fund the laughable vanity projects of its billionaire owner in a time of crisis such as space rocket rides for celebrities…

The same old story

Over the years, we have repeatedly told the same story, with headlines like ‘Amazon’s UK tax up just 3% despite surge in profits’ in October 2020 to ‘Amazon’s tax bill falls despite tripling profits’ in September 2018. In 2019, Fair Tax Mark named Amazon as having “the poorest tax conduct” of the six major tech companies – a sector known for its tax avoidance.

Amazon has been criticised for its tax practices in many parts of world, from the EU to the US. In 2018, for example, the company helped kill a new tax law in Seattle aimed at tackling homelessness – which had reached a ‘state of emergency’ in the city – after it threatened to pause local investment if the law went ahead.

Globally, the tax avoidance of Amazon and other companies costs US $245 billion a year. The impact is disproportionately felt by poorer countries.

As Athena Coalition – a US organisation of local and national groups opposing the online giant – writes:

“It’s we who should decide what is best for us in our communities — not big corporations. We can stop Amazon’s sweetheart tax deals from local governments, draining of public resources, and big-footing into our neighborhoods with no regard for the rest of us.”

So how is it avoiding so much tax?

Amazon has shunted much of its UK income to its subsidiary in Luxembourg, “where there is a ‘loss-making’ subsidiary that is not only not paying tax, but is generating enormous tax reliefs that can be used in the future to ensure that little or no tax continues to be paid,” according to Paul Monaghan from the Fair Tax Mark.

In fact, a report by Unite the Union in August 2021 found that the company may have shifted as much as £8.2 billion from the UK to Luxembourg in 2019. In 2017, the company registered almost 75% of its UK sales through the subsidiary.

The company has also sometimes shunted its remaining profits through time: Amazon has invested in dominating the market, thereby monopolising industries while keeping its profits low. This way, it can defer paying taxes until another time.

2. Building a monopoly

By investing so heavily, Amazon has also come to dominate many online markets globally.

During the first lockdown in the UK, 35% of all purchases made online were through the company.

As of 2019, almost 40% of UK shoppers had access to Amazon’s Prime subscription service. The company is the top fashion retailer in the USA.

Amazon’s monopoly supports staggering inequalities: between March and September 2020, at a time when most businesses were struggling, Amazon founder Jeff Bezos saw his personal wealth increase so much that he could have given all 876,000 Amazon employees a bonus of $105,000 and be as wealthy as he was pre-pandemic.

And Amazon is also moving in on university procurement. New research by Ethical Consumer found that higher education institutions in the UK have become more reliant on Amazon in the past three years, with 63% of universities increasing their purchasing with the company. The research calculated that Amazon secured more than £20 million of income from UK universities in 2021 alone.

Support for the Amazon Boycott

Thousands of people have joined our campaign against Amazon. We even took our campaign to parliament and found an array of support from MPs passionate about tackling tax avoidance. 

Mark Constantine, Lush co-founder: 

“The internet is a freedom tool which we all like to use. But Amazon have diminished it through their dominance and tax avoidance. They have taken a good thing and made it ugly.”