The aim of our campaign is to encourage consumers to buy from companies that pay a fairer rate of tax thereby putting pressure on tax avoiders to instigate more socially aware tax policies and more transparent tax reporting.
Fair tax is at the heart of a fair society
The Fair Tax Mark is about businesses demonstrating that they have an open and responsible tax policy.
We want to reward businesses that pay a fair amount of tax and encourage consumers to use those businesses.
Why is it needed?
When it comes to tax businesses have a choice. They can choose to act responsibly or they can choose to minimize their tax bill regardless of the cost to society.
Tax is needed to pay for public services like schools and hospitals and also for infrastructure like roads and sanitation.
When companies pay less tax ordinary people either pay more or public projects get cut.
More than just an accreditation scheme
In the current climate of austerity and slashed public spending, corporate tax abuse continues to make headline news in the UK and around the world. It is an issue that is not going to go away anytime soon.
Whilst pensioners and other vulnerable people brace themselves for a winter of choosing between heating and food, many of our major high street retailers still refuse to make a reasonable contribution to our society, lowering their tax bills and hiding what they are up to in their accounts.
Coupled with this, big business is gaining an unfair advantage over the competition.
With 1 in 4 consumers wanting to boycott tax dodgers, it's time to show them which businesses they can trust and to help them spend their money where it counts.
The Fair Tax Mark aims to offer businesses that know they are good taxpayers - or want to work towards becoming one - the opportunity to proudly display this to their customers.