The Body Shop
It was announced in February 2024 that The Body Shop's private equity owners, Aurelius, had called in the administrators which was likely to result in shop closures and job losses. We have therefore removed The Body Shop from this guide until we can be sure that the brand will continue to exist and in what format and if Aurelius will continue to be the owners of a restructured Body Shop.
The UK’s bath and shower gel market is dominated by just three major brands – Carex, Dove, and Radox. Radox and Dove are owned by multinational Unilever whilst Carex is owned by PZ Cussons which also owns other top selling brands.
Because these brands also dominate the soap industry, they are doing particularly well with everyone buying more of that at the moment.