The Ethical Consumer Magazine Best Buy Label explained

What is the Ethical Consumer Magazine Best Buy Label?

It's a consumer product label that's now appearing on an increasing number of ethical products and services. The Best Buy Label helps shoppers choose genuinely ethical products and services.

What's the point of it?

What's unique about our label is that it's the only labelling-scheme that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation.

Because the Ethical Consumer is an established and trusted name within the ethical market, shoppers can be reassured that when they're buying a product or service carrying our Best Buy Label they're making the best possible ethical choice.

So how does a product or service become a Best Buy?

Each issue of Ethical Consumer magazine contains buyers' guides to everyday products and services from baked beans to building societies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.

We're now licensing the Ethical Consumer Magazine Best Buy Label as a trademark which companies can buy to promote their products and services.

See the full list of Best Buy Companies.

Find out how the Best Buy Label can benefit your business.