Best Buy Label

Last updated: January 2018



Ethical Consumer Magazine Best Buy Label 


Our Best Buy Label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.


Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services. The Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example, a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy Label. 


The Best Buy label used in advertising


So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.


Find out more about our ratings system.

See our detailed ethical product guides.

Information for ethical businesses can be found here.



The Best Buy brands

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:


Baby & Child / Clothing & Shoes / Energy / Ethical Online RetailersFood & Drink / Health & Beauty / Home & Garden / Money / Phone & Broadband 





Baby & Child



Bambo Nature

Manufacturing eco-friendly children's products for over 25 years. 

Product Guide: Disposable Nappies




UK's leading reusable nappies brand. 

Product Guide: Reusable Nappies





Clothing & Shoes



Brothers We Stand

Online retailer selling ethical and sustainable menswear
Product Guide: Alternative Clothes Shops



Cock & Bull Menswear

A small UK independent clothing label producing ethical and sustainable menswear.
Product Guide: Alternative Clothes Shops 




Online retailer for organic and ethically produced clothing. 
Product Guide: Alternative Clothes Shops

Eco Vegan Shoes

One of Europe's leading providers of 100% vegan footwear.
Product Guides: Shoes



Ethical Wares

Cruelty-free footware and clothing mail order company. 

Product Guides: Shoes, Walking Boots




A pioneering ethical fashion brand which only uses organic and sustainable materials.

Product Guides: Alternative Clothes Shops




Manufacturer of high performance outdoor clothing that is ethically sourced. 

Product Guides: Waterproof Jackets, Fleeces,










As the UK's first not-for-profit gas and electricity provider, Ebico structures its pricing so as not to penalise low income households.

Product Guides: Green Electricity



Good Energy

Advocating green energy by enabling homes and businesses to be part of a sustainable solution to climate change. 

Product Guides: Gas Suppliers, Green Electricity




Ethical Online Retailers



Ethical Shop 

New Internationalist's shopping site which helps charities and campaign groups raise money by selling ethical gifts and household goods.

Product Guide: Ethical Online Retailers





Food & Drink


Benevo Pet Food 

Independent producer of cruelty-free, vegetarian and vegan pet food. 
Product Guides: Dog Food



Essential Trading

Organic and Fairtrade wholesaler who distribute sustainable, ecological and cruelty free products. 

Product Guides: Tinned Fruit, Organic Pasta, Cooking Oil, Toilet Paper, Rice, Baked Beans



Fry Group Foods

Family business that produce a variety of different protein alternatives to meat. 

Product Guide: Vegetarian burgers and sausages


Lucy Bee

Supplier of ethically-sourced organic and Fairtrade coconut oil
Product Guides: Coconut Oil



Qi Teas

Award-winning fairtrade and organic teas supplied by Herbal Health Ltd, a small independent company who trade directly with their farmers.
Product Guide: Tea



Revolver World

Fairtrade and organic coffees
Product Guide: Ground Coffee


Suma Wholefoods

Uk's largest workers' cooperative and wholesalers of Organic, Vegan, Vegetarian and specialist foods.

Product Guides: Breakfast Cereals, Beer, Ground Coffee, Dog Food, Fruit Juice, Household Cleaners, Laundry Detergent, Washing PowderRice, Shampoo, Spreads, Soap, Toilet Cleaner, Toilet Paper, Cooking Oil



By promoting their fair trade and organically produced food, Zaytoun supports farming communities in Palestine. 
Product Guide: Olive Oil





Health & Beauty 



Dolma Perfumes 

Vegan cruelty-free perfume and aftershave which is paraben and palm oil free. 

Product Guides: Perfume & Aftershave



Faith in Nature

Sustainable and ecological cosmetics and toiletries. 

Product Guides: Shampoo, Dishwasher Detergent, Laundry Detergent, Shower Gel, Soap Bars, Washing Up Liquid, Skincare, Deodrant, Baby Toiletries


Friendly Soap

Handmade soap that's vegan and animal-friendly and because it doesn't use any palm oil it's also good news for orangutans. 

Product Guides: Soap Bars



Green People

Natural and organic beauty products. 

Product Guides: Make Up, Deodorant, Skincare, Shampoo, Toothpaste, Sunscreen, Shower Gel



Kingfisher Toothpaste

Produces natural toothpaste which contains no artificial sweetners, flavourings, colourings or preservatives. 

Product Guide: Toothpaste




Original silicone menstrual cap which is the healthy alternative to tampons and pads. 

Product Guide: Sanitary Protection



Neal's Yard Remedies

One of the UK's leading retailers of organic natural health and beauty products. 

Product Guide: Skincare products, perfume & aftershave, make up, painkillers, sunscreen, shower gel




Home & Garden



Auro UK

Auro UK produces sustainable eco paints and wood finishes. All products are certified organic and are CO2 neutral. 

Product Guide: Gloss Paint, Emulson Paint




Bio-D produces eco-friendly household cleaning products. All products are from sustainable, naturally-derived raw materials and are free from synthetic chemicals, preservatives, enzymes and synthetic perfumes. 

Product Guides: Household Cleaners, Dishwasher Detergent, Washing Powder, Laundry Detergent, Toilet Cleaner

Spotlight: Company Q&A




Organic and vegan household cleaning products. 

Product Guides: Household Cleaners, Laundry Detergent, Washing Powder, Toilet Cleaner








Charity Bank

An ethical savings and loans bank, Charity Bank uses its savers' money to make loans to charities and social enterprises.

Product Guides: Savings Accounts, Cash ISAs




Ecology Building Society

Building a greener society through sustainable mortgages, ethical savings, affordable housing and mutuals. 

Product Guides: Ethical Mortgages, Savings Accounts, Cash ISAs




Monzo is the fast growing digital, mobile-only bank that offers current accounts. 

Product Guides: App-based banks



Triodos Bank 

Triodos Bank is a sustainable bank that only lends and invests in organisations that benefit people and the environment.

Product Guides: Current Accounts






Phone and Broadband




Green ISP

Not-for-profit Internet Services Provider (IPS) with sustainability at the heart of their business model. 

Product Guide: Broadband




An ethical Internet Service Provider that has been in business since 1986. 
Product Guides: Email Providers, Broadband, Mobile Networks



The Phone Coop

The ethical phone, broadband and mobile provider which is owned by its customers. 

Product Guides:  Mobile Phone Network, Broadband




Ethical made easy

Detailed ethical ratings for over 40,000 companies, brands and products, plus Ethical Consumer magazine.

30 day trial subscription - find out more

Best Buy Label