Best Buy Label

Ethical Consumer Magazine Best Buy Label 


Our best buy label is the last word on ethical labelling making it even easier to find the products and services that reflect your principles.


Avoid greenwash

Consumer product labels now appear on an increasing number of ethical products and services, the Ethical Consumer Best Buy Label helps shoppers choose genuinely ethical products and services.

It's a unique label that looks in detail at the ethical record of the company behind the product and the environmental and ethical record of the product itself.

We believe that this approach helps shoppers avoid falling for ethical and environmental claims that turn out to be little more than greenwash.

For example a jar of coffee could be labelled as being organic, Fairtrade or both but be made by a controversial multi-national corporation and would never receive our Best Buy logo. 


The Best Buy label used in advertising


So how does a product or service become a Best Buy?

Our site contains detailed ethical guides to over 35,000 products and companies.

Using the Ethical Consumer's extensive database, our researchers rate both the product and the company behind the product against more than 20 animal welfare, environmental and human rights criteria.

Based on these findings we then identify and recommend a number of environmental and ethical Best Buy products.


Find out more about our ratings system.

See our detailed ethical product guides.

Information for ethical businesses can be found here.



The Best Buy products

The following companies have been awarded the Best Buy Label for supplying genuinely ethical products:


Auro UK


Caurnie Soap

Earth Friendly Products

Ecology Building Society

Equal Exchange

Essential Trading

Ethical Wares

The Fair Corporation

Faith in Nature

Fry Group Foods

Good Energy

Green ISP

Green People

Kingfisher Toothpaste



Organic Spirit Company


Ragmans Lane Farm

The Phone Co-op

Stellar Organic Wine


Totsbots Nappies

Union Hand-Roasted Coffee

Yarrah Petfood



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Detailed ethical ratings for over 40,000 companies, brands and products, plus Ethical Consumer magazine.

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