In June 2011 Ethical Consumer launched a new Subscriber Ethical Business Directory on this website. It is designed for readers who run, or are connected to:
- a small ethical business, or
- a campaign around products or companies, or
- a charity working on some of the issues we touch on in our reports.
Subscribers may now insert a web link to their own project from one of our popular Buyers' Guide pages, thereby helping to publicise their work and to inform our readers. If you're campaigning on water, for example, you could link to our Bottled Water Buyers' Guide. Or if you have a small clothing company you could choose one of our clothing Buyers' Guides.
It will probably take around three months for us to fully roll this out across our community. Please see the current directory links here.
Adding your listing
If you are already a subscriber just 'Sign In' and click on the 'Edit Profile' link in the top left of the screen. On this new page click on the Subscriber Directory 'Edit' arrow in purple.
On the next page you can enter up to 140 characters describing your business or charity, its web address and other details. You can then choose the Buyers' Guide you want to link to from a drop-down list.
If you are not a subscriber but are interested in making a directory entry, you can subscribe here and also get instant access to our ongoing publications and complete research archive.
Vetting your listing
These details do not go live instantly, but need to be approved by staff at Ethical Consumer first. We will normally need to understand what ethical goal your business is seeking to achieve in order to approve an entry.
We will also check there are not duplicate entries to the same project in the same Buyers' Guide.
We aim to process these within 7 days. Please contact us if your entry has not appeared after this time has elapsed.
Why we have a directory
With ethical markets booming, there are often many small ethical companies and new campaigns clamouring to be added to our Buyers' Guides each year. With our research usually on a three year cycle, it had become difficult for us to manage a reflect these frequent new developments across all 180 Buyers' Guides.
Building this interactive feature is our attempt to address this problem and we are restricting it to subscribers to avoid the spamming which has become a feature of many of our interactive projects in the past.
In time we hope that details from the Directory will find their way back into other part of the website as research for future Buyers' Guides is begun.