Advertising

 

 

 

In each issue Ethical Consumer examines the ethical and environmental
record of the companies behind everyday products and services from bread
to banks.

 

Download our information pack for advertisers (PDF 5.5MB)

 

 

Print Magazine

 

Launched in 1989, the Ethical Consumer is the UK’s leading environmental and ethical consumer magazine and is published bi-monthly six times a year.

 

  • Our current circulation is over 5,000 and 95% of which are subscribers
  • 67% of subscribers are over 45
  • 75% of subscribers earn more than the national average
  • 24% earn more than £50k pa
  • Over 90 per cent of readers are ABs who spend their higher-than-average disposable income in accordance with their environmental beliefs.

 

This highly targeted readership represents some of the most ethically engaged consumers in the country.

It is an audience that companies with an ethically-focussed marketing campaign should be talking to.

 

 

Magazine Display Advertising


The following prices apply to camera-ready artwork and are shown exclusive of VAT
pdf, jpeg, tiff or eps, resolution at least 300 dpi
All sizes are given as width x height

 

Outside Back Cover Size (mm) Colour Full Price
Full page 185 x 277* £1,600
     

Inside Front / Back Cover

  Colour Full Price
Full Page 185 x 277* £1,420
Half Page (vertical) 91 x 277 £750
Half Page (horizontal) 185 x 137 £750
     
Inside Pages   Colour Full Price
Full page 185 x 277* £995
Half page (vertical) 91 x 277 £525
Half page (horizontal) 185 x 137 £525
Quarter page 91 x 137 £295
Eighth page 91 x 67 £165

 

*Full page bleed size - 220mm x 307mm.

 

 

 

Inserts

£78 (+ VAT) per 1,000 for A4 (or folded variations) as long as the insert weighs less than 10g. Please contact us for prices for other sizes or weights.

 

Discounts

Series - a discount of 10% applies for three consecutive ads, 15% for four or more.


About the Advertisers

Within each issue of the EC is a small column entitled 'About the Advertisers'. This section draws readers attention to the name of the report in which each advertiser's product was last featured (where appropriate) and gives the issue number of the magazine. All advertisers are screened against our ethical criteria.


 

 

Website Advertising

 

The Ethical Consumer website is currently attracting over 100,000 unique visitors each month.


We take a maximum of ten adverts at any one time which all appear on the right-hand side of evey page.  Positions are rotated to give equal placement within the right-hand column.

 

 

Formats

Banner adverts of 120x120 pixels, or 120x60 pixels, as .jpg or .gif format

Contact us about animated banners or Flash.

 

Rates

120px by 120px - £450 (+ VAT) for 4 weeks

120px by 60px - £250 (+ VAT) for 4 weeks

Please enquire about rates on a page impression basis.

Discounts are available for booking a series of ads.

 

 

What our advertisers say about us

 

"Charity clients are our specialisation so it’s essential that we have titles like Ethical Consumer who understand the charity marketplace. Consequently Ethical Consumer is a key part of my business".
Josie Austin, Inner Space Media

"We've advertised in Ethical Consumer for many years because it has an unsullied reputation as a champion of ethical values. And because it’s trusted by its readership we've found our advertising to be more effective"
.
Henry Richardson, The Phone Co-op  
 
"With limited budgets, it’s important that the advertising we do is targeted, effective and good value for money which is what Ethical Consumer delivers. For us advertising in Ethical Consumer has been one of the most effective channels for reaching people who are passionate about sustainability".

Will Ferguson, Triodos Bank

 

 


 

Best Buy Label

 

Ethical companies can now license our Best Buy Label 

for use on on packaging, websites, marketing and all other promotional material.

 

Find out more about this unique ethical accreditation.

 

 

 


 

Contact

 

To book adverts or for further information on Best Buy accreditation please contact:

Simon Birch, Advertising Manager
Email Simon by following this link and choosing 'Advertising Sales' in the drop-down menu on the contact form.
Tel: 0161 226 2929
Fax: 0161 226 6277