The boycott was called after Wendy's refused to join the Fair Food Program (FFP). The FFO is a social responsibility program that addresses decades-old farm labour abuses. All Wendy's major competitors such as McDonalds, Burger King, Subway and Taco Bell have signed up.
Those that sign up agree to purchase exclusively from suppliers meeting the code of conduct including a zero-tolerance policy for slavery and sexual harassment. The campaign says that instead of joining the Program, Wendy’s has taken its tomato purchases to Mexico, where workers continue to confront wage theft, gender-based violence, child labor, and even slavery without access to protections.